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Philosophy of Digital Marketing

  
  
  
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I’m a classically trained, seasoned, marketing and innovation executive who has worked with multiple CEOs to develop and build over a dozen new-to-the-world successful, profitable, products and services. These new businesses have contributed over $1B in revenues to the companies for which I’ve been privileged to work. From a marketing perspective, we built these businesses the old-fashioned way: I grew up professionally in the world of TV commercials (remember when 15- and 10-second spots were radical!), radio ads, print ads, a little direct marketing, a lot of promotion and public relations.

Digital is a Philosophy!

  
  
  
Chief Outsider Phyllis Levy shares some new tricks learned in digital marketing strategy

I’m a classically trained, seasoned, marketing and innovation executive who has worked with multiple CEOs to develop and build over a dozen new-to-the-world successful, profitable, products and services. These new businesses have contributed over $1B in revenues to the companies for which I’ve been privileged to work. From a marketing perspective, we built these businesses the old-fashioned way: I grew up professionally in the world of TV commercials (remember when 15- and 10-second spots were radical!), radio ads, print ads, a little direct marketing, a lot of promotion and public relations.

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