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QR Codes … Qool Way to Increase Business

Posted by Steve Yanovsky on Thu, Dec 15, 2011 @ 04:32 PM
  
  
  
  
Steve Yanovsky - Top Management ConsultantAs business strategists, we are constantly looking for opportunities to get closer to our customers.  Digital marketing, and the focus it brings, allows us to be more targeted and more efficient in our marketing programs.  One of the faster growing techniques of digital marketing is the QR code.  This tool affords businesses with the chance to communicate with customers, and prospects, one-on-one.

The first time I came across what was being called at the time a snowflake, I was doing work with an international shipping company.  UPS was using them to track documents and packages.  This way they could find out the shipping status of the letter you sent to Hong Kong or Barcelona.  Very efficient way to do it.  Faster than standard bar coding.

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