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As someone who once helped the pest control giant Terminix exterminate a nasty customer retention problem, I've seen what a difference a few strategic adjustments can make. So if you're facing the same issue, let me assure you that there are steps you can take to stamp it out.
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The last ten years of American business have been focused on integrating and perfecting operational efficiencies through the perfection and active management of the Supply Chain. For the last couple of years of economic turmoil, many companies have almost exclusively focused on supply chain efficiencies as a strategy for survival. Now the challenge is taking the expertise and company culture focused on linear thinking and introspection of the supply chain and start growing again.
Great sales and marketing performers have a tendency to put a lot of stock in their intuitive powers. They feel that their instincts give them a special insight into what will or won't work, regardless of analytics. But those numbers really do make a difference, intuition or no intuition -- and studying what they have to say and how they are formed can ultimately do tremendous things for your company's revenue.
