One of the most important choices CEOs and their marketing teams must make is how much choice to offer customers in the product or service lineup. Many have wrestled with two opposing schools of thought – “less is more” and “more is better.”
“It is a capital mistake to theorize before one has data.” Arthur Conan Doyle Sherlock Holmes solved cases by analyzing information and connecting the dots. He relied on both sides of his brain. Many CEOs building their company are creative and intuitive. They rely on their gut instincts. These characteristics are part of the reason they became CEOs. However, paying attention to the data makes the difference in whether these characteristics are great strengths…or great weaknesses in leading their companies.