In the last several weeks, I have done a series of workshops on social media with seasoned CEOs from different industries. They have all heard of social media but many are essentially clueless about whether it is valuable. Even if they realize its value, they don't know where to start. Some of their comments were:
Passion and vision are formidable energy sources for a company's success. Fully engaging in our passion – something we truly love – not only fuels our desire to excel, but actually helps define our business, our brand and our long-term mission. Articulating our long-term vision (3 years, 5 years, 10 years, etc.) – one that is grounded in our passions – provides the details of a future that further drive organizational alignment and understanding. Combined, passion and vision shape business performance. Businesses built on this passion and vision – a “calling” – make a significant difference for everyone they touch.
With our CEO study from The University of Texas, McCombs School of Business now published, we're getting feedback from executives regarding the connection to our Demand Chain discussion. Excellent. These two subjects go together like peas and carrots.