I spend a lot of time talking to private equity and venture capital decision makers. I do this for a number of reasons. First, you can learn a lot from people who are working with multiple businesses in multiple industries every day. Second, most private equity networking events usually revolve around very good wine.
We’ve all heard that the average tenure of a CMO is less than 2 years, but why is that. Recently, Chief Outsiders conducted a LinkedIn survey to better understand why, and the number one reason was related to credibility. More specifically, it is directly related to the inability of the CMO to gain credibility with the c-staff.