Are you tired of hearing about it? Yes, we know that social media will save all of mankind. But, let’s take a break from the buzz and talk about something more practical that might actually grow revenue and grow your business! Let’s talk about Marketing Automation.
Successful companies are focused on their customers. And customer needs and wants must be an important part of any company’s growth strategy (at Chief Outsiders we call it Big M Marketing). However, day-to-day pressures can take a company off track and cause it to lose that all-important customer-centric perspective.
As I’ve interacted with middle market CEOs over the past few years, they often tell me strategies that worked in the past to bring in top-line revenue and profits just don’t seem to work quite as well now. We are truly in a new economy, a new landscape.
Small and mid-size businesses are becoming increasingly international. This means that CEOs who want to grow need to gain expertise in understanding employees and clients from different cultural backgrounds.