Beth Somplatsky-Martori

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Beth works with industrial and consumer durable goods companies to develop and execute omni-channel strategies that accelerate growth and optimize profits. She helps B2B and B2B2C companies across multiple business sizes identify actionable insights to develop integrated go-to market strategies and tactics that accelerate profitable growth across multiple market channels. A strategic marketer, who operates at the nexus of technology, innovation and creativity, she has specialized in differentiating brands, products, and pricing within the same category across multiple and complex distribution networks.
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Recent Posts

Beyond Lead Gen: How CEOs Can Leverage Marketing for Sales Performance

Beyond Lead Gen: How CEOs Can Leverage Marketing for Sales Performance

Wed, Mar 27, 2024 | Posted by Per Ohstrom

In today's competitive business environment, a highly skilled and empowered sales force is essential for driving revenue growth. However, the effectiveness of sales training alone is limited without consistent support and reinforcement. This is where the collaboration between the sales and marketing departments becomes crucial. It's imperative to recognize that marketing and sales are not isolated functions but interconnected components of the business success equation.

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