Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Mary Doizé

With her longstanding tenure with Chief Outsiders, Mary has helped small-to-midsize companies achieve their growth goals by understanding the challenges they face in their markets and applying laser-like focus to execute on the right strategy for the desired results. Mary enjoys building marketing engines including the strategy, positioning, talent, processes and systems for sustainable growth. Whether attention is needed on the marketing organization and structure, go-to-market strategies, sales/marketing interlock and engagement, or envisioning how to achieve the next level of growth, Mary tailors her engagements to accomplish the goals of her clients.

Seven Steps to Shorten Your Sales Cycle

Thu, Apr 11, 2024 | Posted by Bob Sherlock

Does your company provide customers with expensive business inputs?

Or are you crucial in other ways to your customers’ business success?

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CEO Growth Series: Challenge #2 - Working in Your Business Instead of on Your Business

Mon, Jan 21, 2019 — CEOs come in many different flavors… sales-oriented, product-focused, operations, finance, and other disciplines. Often, where you are most comfortable, and where you dive in deep is in the area of your own prior experience. With every company I have engaged with, I see this challenge: the CEO is so involved in the business and working in their comfort zone that they can’t see the wider perspective. They’re so in the business that they’re not working on it. Growth suffers as a result. Most CEOs are not aware of the problem. They’re just completing activities, like arranging chairs on the deck of the Titanic while the ship is sinking. It’s also hard to self-diagnose. And, you’re not going to hear about it from people on the inside. So, to be clear and as helpful as possible: If your business is not at least tracking with the industry growth rate, there’s a problem, and it’s with your company. It may be time to step back and work on your business.

CEO Growth Series: Challenge #1 - Lack of Focus

Wed, Jan 16, 2019 — Overcoming the most common impediment to business growth You can see it in their faces. The look of a tired or burned out entrepreneur with not enough time or resources to outrun the wave. Sound familiar? If you’re currently moving at 100 miles per hour and not accomplishing much, or you wonder if you are doing the right things, or you see lots of activity but not much in the way of results, you and your organization are probably suffering from a lack of focus. Lack of focus is the most common business problem standing in the way of growth and one of the hardest to resolve.

Marketing…the big “M” and the little “m”

Mon, Feb 22, 2016 — When it comes to understanding the function of Marketing, there are often common words that enter the equation like “website”, “brochures”, or “sales collateral”. While these are tools that typically originate from the Marketing department, they only scratch the surface of what Marketing encompasses in total. A wise person once characterized the poorly understood function in the terms of “there is a big 'M' in Marketing and a little 'm'”. Wow, that is profound. So, what do we mean when we say the big “M” of Marketing?

Growth Insights for CEOs