With a unique blend of insightful strategic vision, "go-to-market" operational execution, and ROI fanaticism, Jim McGean has an excellent 23 year track record of delivering outstanding annual revenue & profit growth, most notably in the telecommunications industry where he was accountable for a $15 billion P&L and effectively managed marketing budgets over $200 million. He also specializes in market opportunity assessment, business-to-consumer (B2C) and business-to-business (B2B) program development, the creation and implementation of product and service portfolios, multi-sales channel development and optimization, and creating and leveraging competitive differentiation key drivers.
During his tenure with Verizon Wireless, McGean developed his marketing muscle in helping build one of America's most known, respected and iconic brands. Jim successfully led his regions to 39% CAGR of revenue over an 8 year period. Key drivers of this stellar, sustainable growth rate were driving significant specialty retail door expansion (both direct and indirect), driving a segment specific B2B sales and marketing strategy, successfully communicating enhanced network technology and footprint, developing unique competitive advantage marketing campaigns, leveraging strategic alliances for key customer segment growth, and the successful integration of key mergers and acquisitions.
As a marketing and sales leader, McGean pioneered numerous groundbreaking growth programs. His "Map For That" brand differentiation and call-to-action comprehensive marketing campaign led to a successful $100+ million national advertising campaign. He also developed the first-ever wireless Store Within a Store (SWAS) sales channel for Wal-Mart and Home Depot, driving more than $200 million in incremental annual revenue. McGean's "Color Phones" competitive advantage advertising campaign lifted net customer sales by more than 300%, and he also created company-leading market segmentation B2B and B2C growth programs. McGean's aggressive approach to marketing and distribution expansion, enabled him to spearhead a significant market share turnaround, tripling state-wide total market share and catapulting Verizon into the #1 share position.
McGean's success story in the telecommunications industry actually predates his stint at Verizon. As Director of Strategic Services & Pricing and Director-Retail Distribution for GTE Wireless, McGean introduced an innovative family and nationwide service pricing structure that led to 20% increase in revenue. The new structure also grew the company store channel from a position of 4th largest in the company to the largest,. McGean launched a disciplined equipment pricing strategy that yielded an annual margin improvement of $20 million, and created the company's first-ever nationwide marketing "go-to-market" implementation process.
In 2011, McGean has successfully transitioned to helping smaller companies grow, by adding strong value to two-start-up companies: a "go-to-market" strategy with a Hispanic marketing company selling a prepaid debit card product, and growth strategies and initial investor presentation for a digital sports marketing company
McGean holds a BA degree in Economics from Emory University and an MBA degree in Finance from Georgia State University. He and his wife and daughters live in Atlanta.
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