Specialties

• Objective assessment of customer needs and competitive threats for the purpose of developing and implementing efficient go-to-market initiatives for the medical devices industry
• Objective assessment of health industry brands, product and distribution channels
• Creating and implementing new product, business acquisition and business leadership strategies and initiatives for start-up and growth companies
• Recruiting key opinion leaders and distributors from the health and medical community

Where Marshall Can Help Your Business

• Helping your start-up or growing organization develop and interpret objective customer analytics
• Clarifying your medical equipment company's purpose and goals so you can then crystallize and communicate your vision for success more effectively
• Developing and implementing business leadership initiatives to help your company increase revenues and profitability for its health and medical products

Success Stories

• Grew a medical device business from $20 million to $500 million in U.S. and international markets through organic growth, new product development and strategic acquisitions
• Launched a strategy to focus on healthcare facility planners, increasing request for quotation by 10%
• Developed and launched a low-risk, high-reward sales incentive to increase high-margin product revenue by 10%
• Created and implemented a go-to-market strategy for a new start-up medical device company that eliminated cash burn within 10 months
• Created a distribution network and strategies to drive relationships with key opinion leaders in the medical device Industry, increasing revenue from $0 to a $9 million within 18 months
• Developed and implemented international strategy to assimilate new acquisition, securing customers, distributors and revenue at a rapid pace.

An intuitive and strategic business executive, Marshall Perez has demonstrated skills that crystallize a companies vision while identifying and executing strategies to successfully achieve the CEO’s objectives. Whether its new markets, new products, market expansion, product positioning, strategic acquisitions or competitive threats Perez has the experience to help achieve the vision. He provides objective analysis, creative innovation, critical thinking along with hands on mentoring and team building for the CEO to help address the growth demands of their business. 

Perez gained experience and skill as the Founder and CEO of Medicrea USA, a subsidiary of Medicrea International. He formulated and implemented a winning strategy for Medicrea to enter the US medical device market. He built the company by positioning the spinal deformity product as the most versatile and surgeon-friendly device on the market. Marshall quickly recruited 10 spine deformity surgeons as key opinion leaders and 20 independent distributors. Medicrea continues to profit and grow in the highly competitive spinal implant market. 

Perez became a seasoned professional as a limited partner and senior vice president of worldwide sales, marketing and business development for Biomet. He oversaw organic growth, new product and business development, new market growth and acquisition activities during his 21 year career with Biomet that achieved growth from $20 + million to $500 million. Under his direction, the company achieved market leadership positions in bone growth stimulation, external fixation and stock and bill programs. He directed a 45 person marketing team, an 850 person US sales team and worldwide distributors in 40 countries.

Perez also gained valuable experience with Steris Corporation, a leader in the sterile processing industry, where he managed the core business in sterilization monitoring and packaging devices. Prior to moving into management, Perez was an award winning selling professional who excelled at building relationships though outstanding product knowledge and service to his customers. This successful selling experience provides Marshall with valuable insight on getting a sales team trained, equipped, motivated and competitively compensated. 

Marshall is a husband and father of three. He enjoys spending time visiting and laughing with his family and friends. His attempts at golf, tennis, and fishing produce much laughter. 

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