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Rob Donaldson

Atlanta, GA
770.375.0015 
rdonaldson@ChiefOutsiders.com

Executive Marketing Positions

  • Vice President of Marketing, Leica
  • President and Founder, Inchieve (post-merger integration software)
  • Vice President, Optics and Analytics Division of Heraeus Noblelight
  • Vice President Sales/Marketing and General Manager, Imaging and Sensing Technology (IST)

 

Education

  • MBA, International Business, Georgia State University
  • BS, Biology, Syracuse University

 


Why Hire a CMO? When You Can Rent One, Fast.

Specialties -  OEM Manufacturing, Medical, Industrial and Educational

  • Growth of mature businesses in diverse industries globally
  • Planning, execution and integration of M&A initiatives
  • International marketing and operations expertise   
  • Strategy development and implementation

Where Rob Can Help Your Company

  • Developing and executing strategic/operational programs to take a business to the next level
  • Taking your medical technology, optics, imaging, safety, defense or nuclear power instrumentation products from concept to market
  • Growing a business through partnerships, distribution expansion,  new product development and promotional awareness
  • Integrating businesses after an acquisition to enhance value creation
  • Optimizing the sales/marketing programs alignment with the rest of the company 

Success Stories

  • Revitalized mature business, increasing sales 400% over a period of 3 years, by launching new products, expanding distribution and incorporating targeted/value-added programs
  • Increased histology sales at Leica 600% by implementing horizontal growth strategy expanding product line and reducing dependency on niche segment
  • Restructured the IST go-to-market strategy, built partnerships and grew business globally 100%, allowing successful exit to private equity group


Rob Donaldson Biography

Robert (Rob) J. Donaldson is a proven global marketing leader who combines keen corporate strategy and execution with a passion for profitable growth and a genuine entrepreneurial spirit. Throughout his stellar 30-year career, he has taken more than 20 products from conception to market in the diverse industries of medical instrumentation, optics, imaging systems, safety monitors, nuclear power instrumentation, educational products and defense. He has originated and implemented strategic and operational marketing programs, distribution channel realignments and partnerships for businesses throughout the U.S., Asia Pacific, Europe and Latin America.

Donaldson is team-oriented leader experienced in all facets of marketing managing cross-functional teams in matrix organizations. His ability to assess market opportunities, inspire confidence, engage teams and implement programs drives bottom-line results whether for a new, existing or turnaround company. He has helped plan and implement nearly 30 M&A initiatives to enhance companies' long-term growth, profitability and shareholder value. In addition to his current position at Chief Outsiders, he also serves as President of Inchieve LLC, a producer of web-based, post-acquisition business integration software.

Working predominantly within technical industries, Donaldson has an impressive record of reinvigorating new life and growth into companies through both organic and inorganic growth strategies. One notable example is his assimilation of four formerly competing companies into one unified division at Heraeus Noblelight by creating and restructuring “Centers of Excellences” while optimizing the go-to-market strategy and consolidating processes. Prior to his success at Heraeus Noblelight, Donaldson helped IST’s Analytical Instrument and Spectral Technology businesses go from loss to profitability in one year by launching a new product line, realigning distribution channels and managing all business processes. At IST, he also identified and formalized partnerships in the nuclear power and defense industry to enable worldwide expansion. For Leica, a global manufacturer of precision instrumentation in healthcare and biotech, Donaldson's innovative horizontal growth strategy broadened the histology product offering, launching a new portfolio of complementary products to establish Leica as a market leader. 

Donaldson has been at the forefront of opening new markets, working with a U.S. Department of Commerce energy trade delegation to help improve relations with Chinese businesses prior to the lifting of trade sanctions. He participated in numerous programs to help stimulate U.S. nuclear power generation industry trade with China, Japan, Taiwan and Korea, worked with a pre-NAFTA congressional delegation, and was a leader in transitioning his company’s business and marketing approach with the formation of the European Union. He experienced the reunification while living in Germany and helped Chinese companies adapt to the massive changes in marketing practice. In all, Donaldson has organized many joint meetings where international distributors and business partners meet with the mutual intent to collectively grow their businesses.

Aside from his passion to grow businesses, Donaldson and his wife live in Atlanta and enjoy hiking the North Georgia mountains, golf, skiing and following baseball. 

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