Specialties

• Building successful market driven marketing organizations
• Developing clear and compelling brands and positioning them effectively in the marketplace
• Increasing brand awareness and driving lead generation
• Interactive marketing programs and strategies (SEO, PPC, social, web)
• Definition, implement and management of marketing and sales automation solutions (CRM, SFA, CMS, etc.)

Where Todd Can Help Your Company

• Creating a strong marketing organization with existing teams or building them from the ground up
• Developing a brand that stands out in the market
• Increasing awareness for your products and services in existing and new markets
• Increasing lead generation and filling the sales pipeline
• Designing and delivering marketing & sales processes and automation solutions

Success Stories

• Completely overhauled marketing at Courion Corporation, which gained recognition as a “leader” by the top three analysts and achieved growth and profitability through the worst economy in recent history
• Repositioned Authoria through two acquisitions into a recognized enterprise SaaS solution leader, growing web leads by 5x, qualified opportunities by 200% and revenues from $18M to approximately $50M
• Renegotiated major supplier contracts for Presstek, lowering supplier costs as part of an overall $50M corporate expense reduction
• Revitalized brand recognition of Onyx Software as part of a turnaround that delivered the company’s first profitable year and positioned the company for a successful sale
• Relaunched brand positioning for IBM in Asia/Pacific markets, delivering a consistent vision of IBM as the world’s largest e-business/dotcom company
• Built Ogilvy and Mather’s Asia Pacific web-based marketing and advertising business, growing the business from zero to $6M within two years

Todd Chambers is a high-energy marketing executive with a comprehensive marketing “toolkit,” excellent problem-solving skills, and a proven ability to increase companies' sales revenues and add to their enterprise value. He possess an exceptionally broad range of experience in marketing strategies, lead generation, competitive analysis, channel management, branding and positioning, analyst and investor relations, advertising and communications, public relations and marketing automation (SFA, CRM). He combines his special aptitude for social media with international experience, a strong technology foundation and exceptional business acumen. 

Chambers comes to Chief Outsiders fresh from his work as a marketing and sales consultant where his  clients benefited from his experience in developing marketing strategies, boosting brand awareness, and initiating profitable marketing and sales operations. Prior to that, he oversaw the worldwide marketing efforts of Courion Corporation, a 25M+ enterprise security software company. There he drove revenue and profit growth through brand consistency, increased brand awareness against major players, enhanced lead generation, improved marketing processes and sales pipeline development. He also defined and executed SEO and other marketing strategies while creating new go-to-market systems.

The mid-2000s saw Chambers busily improving the fortunes of Chief Marketing Officer of Presstek, a 300M printing equipment manufacturer, and Onyx Software, a public $60M CRM enterprise software company. His global marketing achievements at Presstek included re-branding and repositioning the enterprise as the premier digital offset printing company in the market. As leader of Onyx's global marketing, he helped engineer a turnaround that led to the first profitable year in company history, which in turn enabled a highly successful sale of the business. But Chambers' branding skills had already been demonstrated in his work as Vice President of Marketing for Authoria, Inc. and as VP of Americas Marketing for Parametric Technology Corporation. At Authoria he re-branded the human capital management software company through two acquisitions, contributing to a 250% revenue growth and driving sales from $18M to $50M in two years. He also reinvigorated Parametric's public image through  new customer and executive programs, sponsorships, sports marketing, lead generation and database marketing.

Chamber's early career paved the way for his later successes. These years included tenures as Director of Corporate Marketing Product Management for ITC, a fault-tolerant computer server manufacturer, and in sales and marketing management for Digital Equipment Corporation. From 1996 to 2000 he developed marketing strategies for IBM’s Asian operations and led startup operations throughout Asia for Ogilvy Interactive, driving the company to revenues of $6M within two years.

Chambers' industry marketing awards include Best Identity and Access Management Solution, computing security awards; Best Identity Management Solution, SC Magazine; Gartner Market Leader for four consecutive years; CRM Excellence Award, Interaction Solutions Magazine; Above and Beyond Award ESGR/DOD; Top HR Product of the Year, Human Resources Executive; and First in Creative Awards Worldwide (four consecutive years), Ogilvy Interactive.

Chambers has BA degrees in Political Science and Computer Science from the University of Colorado.

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