For Immediate Release
CHIEF OUTSIDERS NAMES NEWEST CMO – TECHNOLOGY AND TELECOMMUNICATIONS MARKETER REX BULL
AUSTIN, TX – January 28, 2010 – Chief Outsiders, founders Kirk Brand Coburn and Art Saxby are pleased to announce their newest Chief Marketing Outsider, Rex Bull.
A company dedicated to outsourcing CMOs as executive level, part-time additions to the CEO's staff, Chief Outsiders lowers the risk and cost for CEOs to have C-Level marketing leadership assist in measurable business growth. With the addition of Rex Bull, Chief Outsiders is now a complete team of C-Level marketers available to offer expertise in all industries including energy services, technology start-ups, franchise retail, manufacturing, financial services, and more.
Rex Bull comes to Chief Outsiders with more than 20 years of experience across the globe in the telecommunications and high-tech industries working for companies including AT&T, GTE, Concur Technologies, ViAir, Navitaire and more.
Most recently, Bull acted as Product Line Marketing Executive at NAVITAIRE, INC., an Accenture Company, that designs and develops complex software solutions for the global airline industry. During his tenure, Bull doubled the sales pipeline within six months and established the company as a thought leader in airline crew planning.
"Not only does Rex have remarkable experience in the telecommunications industry on a global level, but he has a notable career history that represents his proven ability to grow sales, profits, and customers," said co-founder Kirk Brand Coburn. "His understanding of marketing and strategy in this field and beyond is impressive and his expertise is an important and valuable addition to Chief Outsiders."
As Executive Vice President of Marketing and Operations at ViAir, a privately held software company, Bull was responsible for the development of marketing strategies to help win new customers, expand category leadership, drive product innovation, and grow geographically into Europe and Asia. Bull established and maintained communications with industry analysts, defined and participated in key industry forums and conferences, and managed public relations.Bull has also served as Senior Vice President of Worldwide Marketing at Concur Technologies and Senior Director of Marketing and Product Management at Ameritech. While at Ameritech, he managed a $1.2 billion product portfolio that was the company's fastest growing and most profitable product line. In just three years, he was responsible for the development and introduction of $100 million in new products.
Bull's telecommunications experience also includes almost ten years at GTE, where he drove $10 million in new product revenue as the senior manager of new product development. In addition, Bull spent several years doing software development for AT&T.
Bull earned his master's in business administration in telecommunications management from the University of Dallas. He also holds a bachelor of science in computer science from North Central College, where he majored in software engineering.
About Chief Outsiders
Chief Outsiders believes that a company’s CEO is the #1 marketing executive. By outsourcing executive level CMOs, Chief Outsiders comes in as a marketing #2, an ongoing, part-time addition to the CEO's staff to translate the company’s vision and value proposition into an insightful, actionable, and measurable plan that delivers results. Chief Outsiders lowers the risk of hiring a full-time, senior level CMO by offering a part-time outside executive, basing compensation on delivering measurable business results and holding ongoing reviews of client engagements with peer Chief Marketing Outsiders. A company driven by a culture, Chief Outsiders is backed by a strong system of core values. In order to serve clients the best way possible, Chief Outsiders is committed to hiring only the best CMOs who fit into the company’s vision. For more information, please visit www.chiefoutsiders.com.