Our company, our brand, our vision is all driven by our culture. We started Chief Outsiders to personify our internal beliefs and ideals. We celebrate diversity, but we do not compromise on aligning our team behind the same constitution, our core values.
We believe that a strong culture leads to superior performance, promotes employee involvement and creates a better-aligned organization. We all may look different, speak different languages and disagree from time to time. But all of us all agree and stand behind our core values.
- The CEO is the #1 Marketer for the Company. The Chief Marketing Outsider's role is to be the #2 marketer and to translate the CEO's vision and value proposition into an insightful and actionable plan that delivers measureable results.
- Look in the Mirror, Look out the Window - When things go bad, we take responsibility. When things go well, we give credit to the team.
- Live in a Place Where You Don't Belong - Chief Marketing Outsiders work with humility and respect as outsiders invited into a company. We are respectful of the company's organization and culture and we form a partnership to bring about change.
- Without Suffering, Character Lies Dormant - Chief Marketing Outsiders are battle tested. We know that growing a business is hard work. We face challenges and overcome them.
- Know Thyself - Chief Marketing Outsiders know their strengths and weaknesses and are focused on making their strengths better.
- We All Win Together - Chief Marketing Outsiders align with management, employees, customers, shareholders, and the community to build a company and a brand for the best of the team. We are not individual heroes.
- Seven Secrets of the Successful Entrepreneur - Chief Marketing Outsiders are balanced across seven key pillars: career, financial, family, physical, spiritual, personal development, and social. A balanced CMO is a successful person, and is therefore able to lead your company to success.
Every company needs a Chief Marketing Officer, but few can afford one. These core values guarantee to provide the best and brightest team possible. CEOs often need a marketing #2 who can provide a market focused perspective and also has the skills and experience to discuss and debate the business and financial implications of marketing and growth strategies. Chief Outsiders provides companies with a CMO that has proven success growing billion-dollar business to starting ideas that have grown into multi-million dollar businesses.
Chief Outsiders drastically accelerated KTV's success using a multi-pronged approach with simple and actionable components. We also handled the complex logistics of shipping, setting up, staffing and distribution in Seattle, Washington, Houston, and Miami.