For Immediate Release
Seasoned Entrepreneur and Marketing Expert Steve Yanovsky Joins the Ranks of Chief Outsiders
Experienced Marketing Executive Brings “Fractional Chief Marketing Officer” Concept to Small and Mid-Sized Businesses of Westchester County, New York
South Salem, NY – January 17, 2012 - South Salem entrepreneur and marketing expert Steve Yanovsky, whose diverse professional background includes serving as VP of Marketing for CBS Cable, and as a strategist to a range of business-to-to business companies, is now leveraging his expertise to help businesses grow through strategic marketing initiatives. Steve Yanovsky has joined the team of Chief Outsiders, the nation’s largest executive marketing organization that connects world-class chief marketing officers, not consultants, on a fractional basis to growth and mid-size companies. Serving as “fractional” chief marketing officers, Chief Outsiders are able to provide businesses with a cost-effective solution to grow and expand by tapping into the tremendous talent pool of Fortune 50 through Global 2000 executives like Mr. Yanovsky.
His professional experience ranges from creating a new cable television network from a blank piece of paper for CBS, “CBS Eye On People”, to developing a market segmentation strategy for TNT Express Worldwide, an international courier company.
In his role as Vice President of Marketing for CBS Cable, Mr. Yanovsky grew revenue from $185 million to $500+ million through a program that included launching one cable network domestically and two networks internationally. His classic marketing and strategy training comes from his tenure at Nestle, as well as his ad agency experience managing such grocery products clients as Johnson & Johnson, Kraft, and Dr Pepper. His ad agency background also includes managing accounts such as IBM, Business Week magazine, Communications Satellite Corporation and Ingersoll Rand. In addition, he successfully provided solutions and developed plans while working at CBS, Time Warner Cable and two digital video start-up companies.
Mr. Yanovsky is currently an adjunct faculty member at NYU, where he teaches marketing .
He has served as Vice Chair of the Board for the Hudson Valley chapter of the Make-A-Wish Foundation. Plus, for the past six years, he and his wife have served as Educational Mentors for Of Home Family and Future, a New York based non-profit whose mission is to change lives one at a time. Mr. Yanovsky is a graduate of Queens College and received his MBA in Marketing Management from Baruch College, Zicklin School of Business.
“Most CEOs know that they need to develop and implement a high-level marketing strategy to move their businesses to the next level but find the cost of an in-house senior marketing executive prohibitive. That’s why our solution of fractional Chief Marketing Officers is gaining such quick traction in the Northeast United States,” said Barbara Fowler, Chief Outsiders’ regional director for the northeast.
The impressive portfolios of the Chief Outsiders team span across multiple industries and global expansion strategies, all focused on an ROI-based approach.
“I’m energized by all the opportunities that come with being a Chief Outsider. As a fractional chief marketing officer, I will be able to support growing businesses directly with my expertise, but they also offer them the benefit of the entire Chief Outsiders network which provides additional support and collaborative expertise that no business would get by hiring an in-house CMO,” said Yanovsky.
Chief Outsiders is expanding nationally and currently has regional operations in the Texas cities of Houston, Austin and Dallas as well as in New York, New Jersey, Connecticut, Florida, Georgia and Tennessee.
About Chief Outsiders
Chief Outsiders, headquartered in Houston, TX, provides world-class chief marketing officers, not career consultants, who join the executive staff of growth and mid-size companies on a fractional basis. With regional offices in Austin, Houston, Dallas, Atlanta, Nashville, Jacksonville and New York, Chief Outsiders has been a premier source for marketing expertise, execution and leadership for companies such as Blickman, Golden Paints, Salient Systems, College Plus!, Healthy Connections, O’Rourke Petroleum, E|Spaces, Construction Connection, Melmedtronics and Spring Medical Systems. For more information, please visit www.chiefoutsiders.com.
Media Contact:
Ania Kubicki, Angles PR
480-477-8686