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How Chief Outsiders Addresses Strategic Growth Issues

Unlike other strategic marketing consulting firms, Chief Outsiders brings practical executive experience to the table:

Market-based Growth Strategy
CEOs often call Chief Outsiders when they have a vision for where to take their company, but are frustrated with the rate of progress towards their vision. We work as a part-time addition to the CEO’s staff focusing on developing the CEO’s vision into a market based growth strategy and then overseeing the implementation.

Strategic Management Resource
Sometimes we are called because the management team is completely focused on managing the business this week, month and quarter, there is no one to drive the implementation today that is needed to deliver on the vision for tomorrow.

Cost-Effectively Filling the Leadership Gap
Sometimes CEOs reach out to us because there is a gap between the type of strategic marketing leadership they need and the marketing resource they can afford.

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Strategic Marketing Consulting & Implementation Services

CEOs may face one of two kinds of growth challenges – they need to find new ways to grow to the next level, or their growth opportunities are so significant, they need to manage their growth more strategically to assure the business scales predictably and profitably. Chief Outsiders address these challenges by tapping their decades of professional experience and delivering strategic marketing consulting services that typically fall into the following categories:

Business Growth Strategy

Slow growth or a declining market can be quite frustrating. Chief Outsiders works with CEOs and their management teams to address growth challenges as opportunities, including strategic and operational guidance for Market Expansion strategy, New Product Strategy development requirements or launches, as well as product Diversification strategy - all critical components to your business growth strategy. (read more)


Market Positioning Strategy

Pressure from your competition can surface in a number of ways. A Competitive Pricing Strategy may be needed to stop excessive price competition from eroding your margins. Or, you may need to implement a Competitive Positioning Strategy as a response to differentiated competitive offerings that disrupt your ability to win new business or retain your customers. Or, dramatic Market Consolidation is occurring and you’re ill equipped to respond. Having a comprehensive market positioning strategy is a fundamental component of a business growth plan. (read more)


Marketing Strategy Implementation

Perhaps the most urgent requests we receive from CEOs relate to the effectiveness of their promotional investment as they implement their go to market strategy. They often lack reasonable visibility into the Return on Marketing Investment. Or even before going to market, they may face challenges including poor Brand Strategy, Pricing Complexity or have not addressed potential Channel Conflict in their routes to market. By tapping market insights to increase relevance while assuring the most effective plans for execution, their promotional activities will result is a greater level of precision, and as a result greater efficiency. (read more)


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