Atul Minocha

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Atul is a Chief Outsiders Partner and CMO. He helps growth and medium sized companies achieve their goals and aspirations with cost effective and efficient marketing programs. His experience with start-ups and established companies spans a wide variety of industries, including technology, SaaS, automotive, industrial machinery, healthcare, medical equipment and devices, hospitality, clean energy, financial services and hedge funds. He is currently the Professor of Practice at Hult International Business School and teaches at their San Francisco, Dubai and London campuses.
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Recent Posts

Where Pricing and Marketing Strategies Intersect

Where Pricing and Marketing Strategies Intersect

Thu, Mar 28, 2024 | Posted by Atul Minocha

Back in the day, pricing was a foundational piece of all marketing strategies. When I went to grad school, for example, the four Ps were in vogue – product, price, place, and promotion. At that time, the intersection of pricing and marketing was seen as a given, almost a tautological concept.

But as marketing professionals and professors' desire to innovate and differentiate intensified, the traditional 4Ps evolved into new frameworks like the “4Cs”, emphasizing concepts such as customer, cost, convenience, and communication and the "4Es" of experience, exchange, evangelism, and everywhere into the marketing lexicon. And I admit I lapse into momentary shudders when I think of all the as-yet-untapped letters in the alphabet.

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