Clay Spitz
Recent Posts
Seven Steps to Shorten Your Sales Cycle
Thu, Apr 11, 2024 |
Does your company provide customers with expensive business inputs?
Or are you crucial in other ways to your customers’ business success?
Are You Committing Marketing Malpractice? 4 Ways That CEOs Miss the Marketing Mark
Wed, Aug 27, 2014 — A prospective client recently reached out to me, having found me by searching for fractional chief marketing officers on the Internet. This C-suite executive, who shall remain nameless, dispensed with formalities and said, “I am interviewing 15 marketing firms, and I’d like a list of things that we could do for $20,000.” After I took a beat to absorb his “unique” approach, I responded as any ethical Chief Marketing Officer should – calmly explaining that there are many, many steps required before we could even begin to develop a budget to spend those $20,000 hard-earned marketing dollars – things like identifying goals, objectives, priorities and the like.