Jim McDonald

Picture of Jim McDonald
A four-time Chief Marketing Officer and 15-year global advertising agency executive, Jim McDonald has deep experience working with a diverse span of consumer goods and services brands including: AT&T, Pizza Hut, Ford, Lincoln-Mercury, Chevron, Sprint, MSN, HP, The Westin Hotels, Gulf, IBM, Stouffer’s, Wurlitzer, Homart Malls, Compaq, RCA, and several Top 10 financial services organizations. His specialties include: brand architecture, strategy development, retail tactics, broadcast production, loyalty/CRM development, ethnic advertising, optimizing digital and traditional media, new product and promotions launches.
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Recent Posts

Beyond Lead Gen: How CEOs Can Leverage Marketing for Sales Performance

Beyond Lead Gen: How CEOs Can Leverage Marketing for Sales Performance

Wed, Mar 27, 2024 | Posted by Per Ohstrom

In today's competitive business environment, a highly skilled and empowered sales force is essential for driving revenue growth. However, the effectiveness of sales training alone is limited without consistent support and reinforcement. This is where the collaboration between the sales and marketing departments becomes crucial. It's imperative to recognize that marketing and sales are not isolated functions but interconnected components of the business success equation.

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