Doug Reifschneider

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A dynamic results-oriented, data-driven professional, Douglas drives nationwide growth through the creation and delivery of unique, creative brand strategies enhancing customer affinity and market position. With 25+ years of executive marketing experience, he strengthens brand equity with resonating positioning strategies via successful marketing programs and innovative marketing campaigns that boost revenues. An innovative leader with strong team building and collaboration skills, his strategic initiatives generate substantial shareholder and franchisee value, and open new revenue opportunities.
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Recent Posts

Positioning for Explosive Growth: A CEO’s Guide To Enthusiastic Leadership - Part Five

Positioning for Explosive Growth: A CEO’s Guide To Enthusiastic Leadership - Part Five

Tue, Nov 24, 2020 | Posted by Sarah Polk

Hiring Talent and Setting Them Free

It is highly unlikely that the New England Patriots of the NFL would have won so many championships if they kept quarterback Tom Brady on the bench. The NBA’s Chicago Bulls would likely have been a perennial loser if Air Jordan was grounded on the sidelines.

Fortunately for these players and their fans, rather than being threatened by their greatness, their coaches put their own egos aside, embraced their excellence, and got out of their way.

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