Maybe it's always been this way, or maybe it's an offshoot of the up-to-the-second media-barraged world we live in, but it seems like there is a lot of fear and uncertainty in the business world.
Marketers are afraid their traditional methods no longer work and that they're falling behind in the use of new channels. Corporate technologists are afraid of the potential loss of control and security that come with innovations like BYOD (Bring Your Own Device) and cloud computing. Business owners and CEOs are afraid to hire and make new business investments because of the looming “fiscal cliff” that's being talked about everyday, not to mention the new healthcare regulations and uncertain tax situation. And everyone seems to be waiting for Europe to finally implode and worrying about the effects such an event will have on the U.S. economy. Two recent studies, the Wells Fargo/Gallup Small Business Index and the NFIB Small Business Survey, underline this sentiment showing a drop in future optimism among small business owners and increased uncertainty about the future.
If you're feeling a bit of unease because of these or other concerns unique to your own business, there are things you can do to control that fear rather than hiding in bed under the covers (and since you're running the business, we know you're not going to do that).
Following these steps may not eliminate the fear and uncertainty you may be feeling, but they can help you control and overcome them.
How are you feeling about your business and the economy? What do you do to overcome your business fear?