Wed, Dec 30, 2015 — Renowned author and TED speaker Bryan Kramer recently honored me by asking for my predictions about social and content marketing trends for 2016 to share with his worldwide audience. For the uninitiated, Kramer is a leading expert on the use of sharing and social influence for marketing – someone who is sought out by Fortune 500 companies and conference organizers to keynote on the subject. Someone who wrote the book on social sharing, as it is practiced today. And now, here he was, asking me to contribute to his future-looking trend list for 2016.
Mon, Aug 3, 2015 — Social media plays such a pervasive role in our culture that it’s only natural that CEOs want to use it to their advantage. But much of the time, the approaches used by their companies are ill-defined, half-hearted, and saddled with selling. Social media advocates often tout metrics that demonstrate audience growth and web traffic, but the real goal is engagement that can lead to sales. How you get there may surprise you.
Thu, Mar 26, 2015 — There is so much hype and discussion about social media and blogging, and I often find myself asking the basic and pragmatic questions, like, “How do I know this is going to make sense for my client?” “Where is the revenue I can attribute to the blog?” – well, you know the drill. As a fractional, consulting CMO for mid-market CEOs, I am very focused on wringing out every last drop of potential revenue from each and every marketing asset or investment – and that includes the blog. In an effort to learn more about the social journey, I sat down for coffee with social media expert and CEO of LeadTail Carter Hostelley to get some perspective.
Wed, Jun 26, 2013 — A version of this blog was originally posted in Mark Schaeffer's Grow blog. We are Going To Move! Moving is never easy, especially when it affects your personal brand and business. I just moved nearly a thousand miles from New Jersey to Charleston and wanted to share how I used social media and Internet connections before and after the move to get my personal brand off to a fast, productive start!