Brian Ricci is a strategic marketing executive and general manager with over 20 years of success in the consumer goods, packaged goods and retail industries. He has a proven record of converting customer insights into brand building strategies and plans that drive revenue and profit growth.
Brian’s extensive experience includes developing and launching innovative new products that deliver against unmet customer needs. He has strong digital marketing, CRM and lead management experience. Brian is uniquely skilled at managing down costs and optimizing internal operations to maximize business performance and profitability. He has leveraged his marketing and general management skill set to turn around numerous underperforming businesses. Of all his accomplishments, Brian is most proud of being consistently recognized for leadership, team building, and an ability to motivate employees to achieve superior results.
Prior to joining Chief Outsiders, Brian was the Vice President of Marketing for Watkins Wellness, a Masco company. In this role, he oversaw all North American marketing, product management and new product development efforts for the global leader in hot tubs and the fastest growing business unit within a Fortune 400 home improvement company. His marketing team was also responsible for providing business consulting and marketing support to over 600 independent dealers.
Before Brian embarked on his successful career in the hot tub industry, he worked in the consumer packaged goods/food and beverage industry for over 13 years. He served as CMO and Senior Vice President of Marketing and R&D for G.L. Mezzetta, a leading producer of specialty olives, peppers and pasta sauce. Brian also held several VP of Marketing positions at Del Monte Foods where he was responsible for the P&L and all strategic business and marketing initiatives for Del Monte’s shelf-stable food products, a $1.5 billion business unit.
Brian began his marketing career at The Walt Disney Company in their Consumer Products Division. Before moving into marketing at Disney, Brian worked in finance and operations which helped him develop a strong analytical skill set and an execution focused work ethic.
Brian has a master’s degree in marketing and strategy and a bachelor’s degree in economics, both from UCLA. He is originally from the San Francisco Bay Area and currently resides in San Diego, CA with his wife and three children. Brian is a sports and outdoor enthusiast and loves coaching his son’s baseball team, camping with friends and family and losing lots of balls on the golf course. He and his family like to give back to their community and are active supporters of St. Jude Children’s Research Hospital and the American Cancer Society.
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