Craig has over 30 years of experience across diverse companies and industries in B2C and B2B (Healthcare/Property Casualty Insurance, Retail Energy, Forest Products, Consumer Package Goods, Consumer & Industrial Durables) - activating company missions, launching products, product lines, services, start-up businesses, brands and communication campaigns by leveraging traditional and digital marketing tools.
Craig thrives being “comfortably uncomfortable” recognizing that significant growth in revenue and profit may come by taking unchartered pathways with insights discovered from target audiences’ unmet needs. Throughout Craig’s career he has delivered hundreds of millions of incremental dollars in revenue and profit to the companies that he has served by aligning insights, mission, brand, strategy, process and discipline.
Craig’s leadership success has been achieved by his approach that ‘No one of us is as good as all of us.’ “I have found that combining an insightful understanding of target audiences while engaging and inspiring internal stakeholders to align and collaborate is mission critical. More often than not, I have learned that the answers to complex business challenges lie within the knowledge, intellect and willingness of employees, partners and clients.” Craig has a proven track record of leading passionate high-performing business teams to deliver exceptional revenue and profit results.
Craig and his family divide their time between their home in Connecticut and the beach on Cape Cod, Massachusetts. Craig is a jogger, musician, is involved in community service and enjoys spending time with his family and friends.