Executive Marketing Positions

  • Vice President of Direct Marketing, North American Power and Gas, LLC
  • Vice President of Retail Marketing, The Travelers Companies, Inc.
  • Vice President, Product Management, The Travelers Companies, Inc.
  • Director of Corporate Marketing, International Paper Company
  • Product Manager, Duracell Inc.
  • Marketing Manager, Stanley Black & Decker-Hardware Division
  • Marketing Manager, Eversource Utilities Service Company-Select Energy Division


  • B.S., Marketing, Pennsylvania State University
  • M.B.A., University of Connecticut
  • Executive Marketing Education, The Kellogg School-Northwestern University


  • Client/Consumer & Competitive Insights
  • Brand Development & Management
  • B2B & B2C Marketing
  • Direct-to-Consumer & Channel Marketing
  • Product and Service Innovation & Management
  • Marketing Strategy, Planning & Execution
  • Start-ups – New markets, new businesses, new products and services
  • Marketing ROI
  • Training & Development, Coaching & Mentoring

How Craig Can Grow Your Company

  • Discover your targets’ unmet needs and your competitive opportunity
  • Create a unique brand space in your marketplace
  • Bring a fresh perspective to your business
  • Build organizational alignment that drives results
  • Fulfill unmet targets’ needs
  • Ensure achievement of business goals
  • Navigate well in uncharted territory
  • Invest efficiently and effectively in marketing to drive profitable results

Success Stories

  • Achieved 60K new customer enrollments with ROMI (Return on Marketing Investment) in excess of $15 million – reduced CTA (Cost to Acquire) by 14%, improved sales conversion 12% and improved ROMI by 28% in one year.
  • Led development and activation of a company mission and brand value proposition, and successfully developed first formal marketing and sales planning process for a start-up company focused and aligned for growth.
  • Delivered $100 million in incremental revenue over a 3-year period and achieved $200K in annual cost savings by streamlining marketing collateral and activating a seamless elegant website of marketing tools for sales professionals.
  • Achieved $1 million in cost savings annually and improved communication quality, marketing capabilities and brand equity through implementation of a new corporate-wide email platform.
  • Attained $32.7 million in incremental pricing improvements exceeding target by 23% over 2 years by training and supporting account executives handling over 50 targeted accounts across the globe.
  • Consulted and coached global business unit managers on marketing planning, product development, pricing strategy and tactics, and market research best practices in the United States, Europe, China and Brazil.
  • Achieved top marketing share in a consumer specialty market – increasing sales 18% and profitability 29%, while reducing SKUs 30%.
  • Researched, developed and launched a branded industrial product line that doubled annual sales from $17 million to $33 million in four years producing $24 million in contribution margin.

Craig Wilson Biography 

Craig has over 30 years of experience across diverse companies and industries in B2C and B2B (Healthcare/Property Casualty Insurance, Retail Energy, Forest Products, Consumer Package Goods, Consumer & Industrial Durables) - activating company missions, launching products, product lines, services, start-up businesses, brands and communication campaigns by leveraging traditional and digital marketing tools.  

Craig thrives being “comfortably uncomfortable” recognizing that significant growth in revenue and profit may come by taking unchartered pathways with insights discovered from target audiences’ unmet needs.  Throughout Craig’s career he has delivered hundreds of millions of incremental dollars in revenue and profit to the companies that he has served by aligning insights, mission, brand, strategy, process and discipline.

Craig’s leadership success has been achieved by his approach that ‘No one of us is as good as all of us.’  “I have found that combining an insightful understanding of target audiences while engaging and inspiring internal stakeholders to align and collaborate is mission critical.  More often than not, I have learned that the answers to complex business challenges lie within the knowledge, intellect and willingness of employees, partners and clients.”  Craig has a proven track record of leading passionate high-performing business teams to deliver exceptional revenue and profit results. 

Craig and his family divide their time between their home in Connecticut and the beach on Cape Cod, Massachusetts.  Craig is a jogger, musician, is involved in community service and enjoys spending time with his family and friends.