- Medical device and equipment categories
- Physician and practice segmentation and targeting
- Healthcare business development
- Senior home health industry start-up
- Medical equipment distributors
- General Management experience with franchise firms
- Biotech and surgical specialty start-ups
- Industrial agriculture chemicals
- Small and large dairy operations and animal health
Corporate: David began his career with Procter & Gamble in brand management and sales. He then extended his experience, joining Frito-Lay and its direct-to-store distribution system in the U.S., Caribbean, Western Europe, UK, South Africa, and Canada. Later, David led marketing for Mission Foods, the world’s largest tortilla manufacturer, as well as Weston Foods North America, a Canadian-based industrial bakery.
Global Experience: David has lived and worked in a variety of domestic and international locations including; Caribbean, Mexico, Spain, Latin America and Belgium. David has also lectured at global marketing seminars in Australia, Canada, and Thailand.
Services and Consulting: David is also experienced in the business services arena as Executive Vice President of the largest privately held strategic marketing and media agency, Camelot Communications, where he managed client services for 7-Eleven convenience stores. Camelot also manages marketing and media efforts for Southwest Airlines. Residing in Dallas Texas for more than 15 years, David also was a partner in a business management-consulting firm, later starting his own consulting company as Managing Director. David has successfully driven results for clients including; Johnson & Johnson, Abbott, Weston Bakery Ltd., Dairy Management Incorporated (DMI), venture capital firms, and more.
Leveraging corporate experience for small and mid-sized companies: David has successfully translated his corporate experience to small and mid-sized companies with insightful perspective, practical solutions, and roll-up-your-sleeves tactical implementation, to capture incremental revenue and profit. Some examples:
Based on 30+ years of business experience, David has learned more than a few lessons about successful marketing from hard-won experience from around the world including:
Personal: David and Lilly, his wife of 36 years, live in Southwest Florida and enjoy time on and near the warm water, following an assignment in Toronto Ontario. They love spending time with their granddaughters and their adult children. David engages the local community by serving on the Board of The Parkinson’s Association of SW Florida. David and Lilly helped start a Christian college-preparatory school in Dallas Texas, which continues to thrive. David is an avid World War II historian.
I had the pleasure of working with David Garrett for a period of 3 months at Fiesta Mart LLC where he was the acting VP of Marketing, hired in from Chief Outsiders. David is very knowledgeable and intuitive in the Hispanic marketing space. His strengths were in optimizing our marketing spend using data, he helped us take the first step towards digital and his consumer goods experience gave us a great viewpoint on our merchandising direction.
David started with no marketing plan in July and was able to build out a plan for the rest of year and set us up for success for 2018. He worked effectively with multiple outside partners including marketing research, a new outside creative agency, and a digital agency.
David took a chaotic situation and created clarity and a path forward for Fiesta. He dealt with the team in a respectful manner, and was able to bring them onboard to support him in his endeavors. Working in a private equity environment, he was able to have a quick impact on some of our short terms needs, while planning for future success.
David is a pleasure to work with and any team would be fortunate to have them work on their team.
Sid Keswani, President and CEO, Fiesta Supermarkets
-Very solid thinker about brands and their positioning
-Can take very complex and chaotic circumstances and create clarity and a path forward
-Doesn’t get rattled in tough situations. Calm under pressure
-Willing to take on tough issues internally without being combative. Good people person
-Understands the workings of an ad agency and how to leverage their capabilities
-Very solid planner both short and long term
-Embraces and drives positive change
-Values and understands consumer research
-Has a good eye for design and its implication on branding
Paul Sabattus, Chief Merchandizing Officer, Fiesta Supermarkets
"I wanted to follow up and thank you for your help on the national branding project. I feel with your help that we have a detailed and solid plan that we will now execute.
Coming into our engagement we were pretty certain as to what we wanted to accomplish but far from certain as to how we would get there. Your help as an objective outside view helped us work through the loads of data and emerge with a plan we feel will help us achieve our goals."
Brit Reich, Vice-President, Sales & Marketing, Lignetics, Inc
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