- Medical device and equipment categories
- Physician and practice segmentation and targeting
- Healthcare business development
- Senior home health industry start-up
- Medical equipment distributors
- General Management experience with franchise firms
- Biotech and surgical specialty start-ups
- Industrial agriculture chemicals
- Small and large dairy operations and animal health
Corporate: David began his career with Procter & Gamble in brand management and sales. He then extended his experience, joining Frito-Lay and its direct-to-store distribution system in the U.S., Caribbean, Western Europe, UK, South Africa, and Canada. Later, David led marketing for Mission Foods, the world’s largest tortilla manufacturer, as well as Weston Foods North America, a Canadian-based industrial bakery.
Global Experience: David has lived and worked in a variety of domestic and international locations including; Caribbean, Mexico, Spain, Latin America and Belgium. David has also lectured at global marketing seminars in Australia, Canada, and Thailand.
Services and Consulting: David is also experienced in the business services arena as Executive Vice President of the largest privately held strategic marketing and media agency, Camelot Communications, where he managed client services for 7-Eleven convenience stores. Camelot also manages marketing and media efforts for Southwest Airlines. Residing in Dallas Texas for more than 15 years, David also was a partner in a business management-consulting firm, later starting his own consulting company as Managing Director. David has successfully driven results for clients including; Johnson & Johnson, Abbott, Weston Bakery Ltd., Dairy Management Incorporated (DMI), venture capital firms, and more.
Leveraging corporate experience for small and mid-sized companies: David has successfully translated his corporate experience to small and mid-sized companies with insightful perspective, practical solutions, and roll-up-your-sleeves tactical implementation, to capture incremental revenue and profit. Some examples:
Based on 30+ years of business experience, David has learned more than a few lessons about successful marketing from hard-won experience from around the world including:
Personal: David and Lilly, his wife of 36 years, live in Southwest Florida and enjoy time on and near the warm water, following an assignment in Toronto Ontario. They love spending time with their granddaughters and their adult children. David engages the local community by serving on the Board of The Parkinson’s Association of SW Florida. David and Lilly helped start a Christian college-preparatory school in Dallas Texas, which continues to thrive. David is an avid World War II historian.
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