Executive Marketing Positions

  • CMO at SmileCareClub
  • CMO at VISANOW
  • CMO at DirectBuy
  • President at Wahlstrom Group and Geomentum
  • Sr. Director at Motorola Mobility
  • Director Retail Marketing at ServiceMaster.com


Education

  • Michigan State University

Specialties

  • B2C, B2C, B2B2C, Wireless, Health Care, Legal Services, Retail, Consumer Packaged Goods
  • Demand Generation, Lead Generation, CRM
  • Multi-channel campaign management
  • Customer Loyalty & Advocacy
  • Marketing Communications, Creative & Media Strategy, Event Management
  • Disruptive brand positioning & turnarounds
  • Building high-performance teams
  • Go-to-market Strategy & Execution
  • Competitive intelligence

Where Geoff Can Help Your Business

  • Optimizing customer acquisition strategies and cost models
  • Capturing and interpreting customer insights that drive relevant value propositions
  • Implementing strategic channel partnerships
  • Transforming team culture to digital point of view
  • Identifying market opportunities and “white space”
  • Creating sales and marketing plans
  • Authoring content development strategies
  • Evaluating and on-boarding agency partners

Success Stories

  • Launched first wireless store on Amazon.com featuring unlocked handsets, wireless plans and accessories sourced from Asia & Europe to avoid carrier channel conflict.  Built channel to revenue $100M+
  • Digital marketing programs resulted in 2X growth rate and 200% reduction of customer acquisition costs for new dental brand
  • Developed PR campaign that resulted in placements in the New York Times, Fox News, The Today Show and multiple dental trade publications within 60 days
  • Lead complete rebranding of company: B2C web site, B2B provider portal, patient communications, CRM campaigns, DRTV campaign development
  • Improved ROI on all digital media campaigns from 2:1 to 5:1. Integrated campaigns include SEM, SEO, social, video, email, content creation & distribution. Increased sales conversion rate 10X in six months
  • Delivered record results in generating highly qualified B2B leads from trade shows, direct response campaigns and thought leadership content
  • Implemented content-based SEO strategies to dramatically improve social media/reputation management issues resulting in 40% reduction in negative postings/reviews on first page Google results for top category and brand keywords
  • Commercialized compelling SEO solution for local businesses that delivers first page Google search results within 72 hours, leveraging off-page optimization via content distribution
  • Motorola RAZR cell phone launch resulted in 15% market share increase, generating 17% hike in sales and 45% net profit increase. Recognized as “Most successful launch in Motorola’s history.”
  • Designed Motorola’s first co-branded carrier campaign for AT&T Wireless, generated 99% increase in unit sell-through
  • Created pre-registration program with Verizon Wireless resulting in 75K pre-registrations for new product launch and a record-high 25% conversion rate of leads to sales

Geoff Kehoe Biography

Geoff has spent 25+ years as a data-driven, fact-based marketer with a range of experience that includes a global marketing leadership role with Motorola Mobility leading a team that launched the RAZR cell phone to highly entrepreneurial startups. He has 15 years of agency management experience in consumer packaged goods, professional services and retail clients developing unique and sustainable market and brand positions based on consumer insights for brands such as Mercedes, Farmers Insurance, Sprint, Oscar Mayer, Hyatt, Walgreens and Home Depot. He was also the co-founder of a database marketing company.

Specialties: Direct-to-Consumer and B2B2C marketing; bringing a digital point of view to companies that are looking to aggressively build their brand and ramp up demand with measurable and scalable customer acquisition methods such as ecommerce, search, social and mobile; creative and media strategies for traditional, digital and direct response media channels.


References

Geoff was able to leverage his many skills to successfully grow our health-care start-up business. His management of our digital marketing campaigns has resulted in cutting our customer acquisition costs in half after his first quarter of involvement.

He also lead a successful thought leadership, social media and PR campaign resulting in our business being featured in the New York Times, Fox News and The Today Show within 60 days.  This exposure has helped to dramatically accelerate our sales, revenue and growth.

Doug Hudson, CEO of SmileCareClub

 

Geoff quickly integrated himself as a valuable contributor to our executive team and business by leveraging his skill set to establish our brand as a thought leader in the Legal Services category.  He also contributed to dramatically improving our digital marketing results by increasing our ROI  from $2 : $1 to a record level of $5 : $1 within two quarters.

His skills in team building and collaboration should be noted as he brought leadership and mentoring to stabilize a fairly inexperienced marketing team.  He also brought a level of sophistication to our marketing programs by leveraging his knowledge in all forms of brand building and digital marketing including SEM, SEO, social media and content creation.

I relied on Geoff as a trusted advisor for all marketing and communication activities during his tenure. My confidence in his leadership allowed me to focus on the successful sale of our business to a Private Equity partner.

Robert Meltzer, CEO of VisaNow