Geoff has spent 25+ years as a data-driven, fact-based marketer with a range of experience that includes a global marketing leadership role with Motorola Mobility leading a team that launched the RAZR cell phone to highly entrepreneurial startups. He has 15 years of agency management experience in consumer packaged goods, professional services and retail clients developing unique and sustainable market and brand positions based on consumer insights for brands such as Mercedes, Farmers Insurance, Sprint, Oscar Mayer, Hyatt, Walgreens and Home Depot. He was also the co-founder of a database marketing company.
Specialties: Direct-to-Consumer and B2B2C marketing; bringing a digital point of view to companies that are looking to aggressively build their brand and ramp up demand with measurable and scalable customer acquisition methods such as ecommerce, search, social and mobile; creative and media strategies for traditional, digital and direct response media channels.
Geoff was able to leverage his many skills to successfully grow our health-care start-up business. His management of our digital marketing campaigns has resulted in cutting our customer acquisition costs in half after his first quarter of involvement.
He also lead a successful thought leadership, social media and PR campaign resulting in our business being featured in the New York Times, Fox News and The Today Show within 60 days. This exposure has helped to dramatically accelerate our sales, revenue and growth.
Doug Hudson, CEO of SmileCareClub
Geoff quickly integrated himself as a valuable contributor to our executive team and business by leveraging his skill set to establish our brand as a thought leader in the Legal Services category. He also contributed to dramatically improving our digital marketing results by increasing our ROI from $2 : $1 to a record level of $5 : $1 within two quarters.
His skills in team building and collaboration should be noted as he brought leadership and mentoring to stabilize a fairly inexperienced marketing team. He also brought a level of sophistication to our marketing programs by leveraging his knowledge in all forms of brand building and digital marketing including SEM, SEO, social media and content creation.
I relied on Geoff as a trusted advisor for all marketing and communication activities during his tenure. My confidence in his leadership allowed me to focus on the successful sale of our business to a Private Equity partner.
Robert Meltzer, CEO of VisaNow