Executive Marketing Positions

     
  • Executive Vice President, Special Projects, Academic Partnerships 
  • Vice President Marketing & Business Development, Trident University International
  • Vice President, Marketing, AutoZone, Inc.
  • President & CEO, Pepperball Technologies, Inc.
  • Vice President, General Manager, Conagra Foods (Snacks)
  • Vice President Marketing, Product Development, Monsanto Company, Solaris Group
  • Vice President Customer Development, Pepsi Cola Company

Specialties 

  • Consumer products and services positioning
  • B2C and B2B demand generation
  • Cross-functional alignment on market based strategies
  • Change management
  • Pioneering new directions – strategies and tactics

Where José Can Help Your Company

     
  • Leading cross-functional adoption of new directions for growth
  • Innovation processes and metrics
  • Rebranding/ brand positioning refinement
  • Marketing/ Sales alignment
  • Customer acquisition and retention programs and processes

Success Stories

     
  • Defined an analytical framework to vet new businesses for corporate divisions and international subsidiaries leading to largest acquisition in company history doubling division revenues
  • Introduced a successful stage gate innovation process which was then adopted corporately by acquiring company
  • Converted a disparate group of brands into a focused, growing snack business enabling turn around of two declining brands and merging three separate operations to lower costs and improve distribution infrastructure
  • Turned around the special order business at a specialty retailer, reversing a four-year decline and delivering 44% year-over year growth on a $100-million business.
  • Developed, tested, and expanded the retailer’s first loyalty program, which drove 4% same store sales growth and generated 5 million members in the first three months of rollout.
  • Built marketing team for an online university, hiring both brand and digital marketing specialists, introducing process metrics to improve lead conversion and initiating customer acquisition and retention programs. Efforts resulted in:
    • A 62% increase in leads in the first year with marketing mix adjustments
    • A predictive analytic framework to develop retention model, which led to a 25% improvement in student satisfaction scores.
    • Rebranding the university, doubling awareness in its first year and improving all key web metrics
  • Led new program development effort at the university, Introducing the first four new degree programs in eight years, generating enrollment at double forecasted levels.
  • Led international expansion strategy development and successfully opened the Mexico market for a Higher Education service provider
  • Spearheaded initiative to access the military market for client universities. Achieved 250% of enrollment plan.

 

José Marrero Biography

José Marrero is a seasoned senior executive with broad experience across a number of industries, leading multiple functions. He honed his skills in consumer marketing at Procter & Gamble and S.C. Johnson Wax, in sales and field marketing at Pepsi, in retail marketing at AutoZone, and successfully ran divisions of Monsanto ($600MM) and ConAgra Foods ($900MM). José also has extensive innovation experience, launching new brands, innovative packaging, and new services to improve user experience. José has led or particpated on the senior management team of start-ups in the public safety, for-profit and public higher education sectors.

A serial corporate entrepreneur, José built his career leading efforts in new directions for growth. These efforts included defining an analytical framework to vet and prioritize new businesses for corporate divisions; introducing successful stage-gate process to improve new product results; converting a disparate group of brands into a focused growing snack business; rebranding a university to more closely align with its target audience and drive enrollments; building an effective recruiting and retention model for public universities wanting to recruit military students to their degree programs.

Starting with a foundation in market focused strategies, Marrero leverages his cross-functional experience to bring a holistic approach to any business challenge. By looking at an opportunity through multiple lenses, and including perspectives from all functions, José has been able to build alignment and ownership for strategies and tactics that successfully drive growth.

José earned a BA in Economics at the University of Notre Dame. Was a founding member of the Katrina Corps, a 501c3 organization that recruited college students to rebuild New Orleans’ ninth ward after the hurricane devastation; he currently volunteers at the Monarch School in San Diego, a K-12 institution for children impacted by homelessness.