José Marrero is a seasoned senior executive with broad experience across a number of industries, leading multiple functions. He honed his skills in consumer marketing at Procter & Gamble and S.C. Johnson Wax, in sales and field marketing at Pepsi, in retail marketing at AutoZone, and successfully ran divisions of Monsanto ($600MM) and ConAgra Foods ($900MM). José also has extensive innovation experience, launching new brands, innovative packaging, and new services to improve user experience. José has led or particpated on the senior management team of start-ups in the public safety, for-profit and public higher education sectors.
A serial corporate entrepreneur, José built his career leading efforts in new directions for growth. These efforts included defining an analytical framework to vet and prioritize new businesses for corporate divisions; introducing successful stage-gate process to improve new product results; converting a disparate group of brands into a focused growing snack business; rebranding a university to more closely align with its target audience and drive enrollments; building an effective recruiting and retention model for public universities wanting to recruit military students to their degree programs.
Starting with a foundation in market focused strategies, Marrero leverages his cross-functional experience to bring a holistic approach to any business challenge. By looking at an opportunity through multiple lenses, and including perspectives from all functions, José has been able to build alignment and ownership for strategies and tactics that successfully drive growth.
José earned a BA in Economics at the University of Notre Dame. Was a founding member of the Katrina Corps, a 501c3 organization that recruited college students to rebuild New Orleans’ ninth ward after the hurricane devastation; he currently volunteers at the Monarch School in San Diego, a K-12 institution for children impacted by homelessness.