A view of business today must reflect an understanding that globalization – fueled by a rapid evolution in technologies – forces us to have a much broader world view of our marketplace than we ever thought necessary.
Brand development pioneer Malinda McFarlane embodies the skills needed to command respect and ROI in this phase-shifting marketplace – a strategic marketing sage who has gained insights about how globalization has impacted companies of all sizes -- and a proven practicum in building marketing strategies to embrace such changes.
For more than two decades, McFarlane has traveled the globe, igniting brand and product awareness for some of the top companies in the world in established, growing and emerging markets. Household brands such as Procter & Gamble, Ford, Nestle, and Dell have thrived under McFarlane’s insightful leadership.
And if you’ve interacted with the Coca-Cola Corporation’s successful fan-centric social strategies in support of their soft drinks, you’ve discovered McFarlane’s deft ability to blend customer-centric strategies, a command of digital technology and Omni-channel marketing, and customer segmentation to help a company or its clients connect and sell most effectively.
Whether it’s been pioneering the launch of Revlon into the Former Soviet Union, or increasing personal website revenue and subscriptions to record levels for Mary Kay Independent Consultants, McFarlane has truly been a consumer brand game changer through two revolutionary decades of consumer marketing strategy.
Passionate, creative, and hands-on, with an innovative, entrepreneurial spirit and a holistic approach to each problem or project, McFarlane possesses a unique blend of strengths in operations, delivery, and general management. She is a passionate team builder and results-oriented leader who delivers energy, innovation and creativity to every endeavor.
McFarlane comes to Chief Outsiders with a laser focus in developing and implementing interactive and integrated business vision, growth strategy, and engaging customer experiences for multi-billion dollar corporations. She speaks Russian and conversational French, and has helped develop marketing foci for several core countries, including China, Brazil, Russia, India, France, UK, Germany, Japan, Australia, US and Canada.
Over the past several years, McFarlane, a Harvard MBA graduate, has honed her skills and expertise in technology enablement, application development, user experience, and e-commerce, all essential for marketing success. She makes her home, as part of the Chief Outsiders’ Southwest tribe, in Dallas, TX.