Helps B2B and B2C companies experiencing a growth mandate, opportunity or threat dramatically amplify their relevance and business growth through smarter marketing.
Rich helps companies craft successful marketing strategies and initiatives to grow revenue and profitability. Throughout his career Rich has transformed multiple marketing organizations from sales support and creative functions to true drivers of revenue growth. Rich loves getting “aha” moments from clients by showing how marketing can be far more strategic and can play a much broader role in driving growth across the company than ever before. His 20+ years of global marketing leadership experience within small as well as large / complex organizations in many different types of industries supports his ability to determine, without any bias, the optimal combination of marketing initiatives needed for each unique business he works with. He draws from his broad experiences to resolve difficult strategy, talent, technology, process and marketing effectiveness challenges to make a meaningful impact on revenue growth. He has helped businesses navigate “digital disruption”, improve customer experience, and leverage technology to drive marketing and sales effectiveness and synergies. Across a variety of industries, Rich drives accountability and performance in product / service launch planning and implementation, e-business / e-commerce, digital marketing, digital content strategy, and is well versed in the emerging field of account-based marketing / selling. He is also an established expert on how to use marketing strategy principles to develop your “employer brand” as a competitive advantage to attract and retain the best talent and become an employer-of-choice in your industry and community.
Examples of Rich's work:
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