There is something energizing about restoring the luster to a classic for product marketing executive Rick Moran. Though flipping homes has been an enjoyable sidelight, it has served as a reminder of where he brings his greatest value, and derives his greatest satisfaction, in the marketing strata.
For more than a quarter century, Moran has spearheaded product-marketing revitalization strategies for a variety of B2B enterprises – with a particular emphasis on the world of telecommunications and networking. His imprint remains on products that are widely revered the world over for their technological advances and reliable service – most notably, the market-leading line of telephone and video products from Cisco Systems, Inc.
Along the way, Moran motivated teams to deliver results that are measurable on the bottom line, including one repositioned product that needed just four years to grow from 4 to 37 percent market share, while growing sales by 900 percent.
In another instance, Moran and his team helped lead a manufacturer into an adjacent market, where it doubled its book of business within a year. Finding the right channel for growth and the right message, in both instances, was a key aspect of Moran’s vision in supporting change and powering ROI.
Companies that have benefited from Moran’s unique vision and marketing leadership include Nortel Networks, Maple Optical Systems, SS8 Networks and the aforementioned Cisco Systems, Inc.
In joining Chief Outsiders, Moran is excited to bring his globally honed talents to the type of mid-market, inflection-point companies that seek out Chief Outsiders for right-sized, temporary CMO leadership. A self-styled “roll-up-my-sleeves” type of leader, Moran enjoys plunging into the fray head-on – gaining a quick understanding of the inherent challenge and using market-driven insights to promote expeditious, tangible change.
A resident of Southern California, Moran enjoys sharing his expertise for the greater good, having served as an advisor to the American Cancer Society and other non-profits. He matriculated form the University of Guelph (Ontario, Canada) with a B.A. in economics and politics, and has also completed coursework at the University of British Columbia and the Stanford University School of Business.