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Sharon Fortmeyer-Selan

Partner & CMO, Houston

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Executive Marketing Positions

  • Senior Vice President, Energy and Commodities Marketing, SunGard
  • Fractional Chief Marketing Officer/Vice President Marketing, mobile application, streaming media, clinical and security startups, Agile Marketing Group
  • Senior Director, Solutions Marketing, Compaq
  • Assistant Vice President, Global and European Marketing, NCR and AT&T

Education

  • Completed graduate studies in Business Administration, California State University, Fullerton and in Mathematics at the University of California, Irvine
  • Mini MBA in Global Business, from AT&T School of Business
  • Bachelor of Science degree in Mathematics, Magna cum Laude, Kansas State University

Specialties

  • Information technology, communications, financial, energy and commodities, services
  • Identifying, developing and transforming emerging markets into tangible businesses
  • Branding, positioning, and full product lifecycle management
  • Customer acquisition and retention strategies and execution
  • Expansion through new channels, partnerships, and acquisitions

Where Sharon Can Help Your Business

  • Analyze trends, needs and competitive landscapes to uncover growth opportunities
  • Amplify brand value by unifying multiple brands, rebranding or introducing new brands
  • Develop marketing strategies, tactics, budgets and metrics for profitable growth
  • Integrate a mix of marketing channels to attract and keep high value customers

Success Stories

  • Executed a turnaround strategy that took an energy software business from a $10 million loss to $10 million in profit in just 18 months
  • Guided the branding, product launch, channel development and the search for capital for 20 technology startup companies one of which became a #1 FastTech 50 company
  • Built teams and channels that generated over $490 million of incremental revenue in new solution areas for Compaq over a three year period
  • Led two businesses to over $500 million in revenue for NCR/AT&T

Sharon Fortmeyer-Selan Biography

A skilled strategist and pragmatic marketer, Sharon Fortmeyer-Selan has compiled a notable  track record for success in her 30 years of new market development and product management, specializing in information technology, communications, financial, energy and commodities sectors. Renowned as a "big-picture" thinker and adept at identifying opportunities and transforming emerging markets into tangible businesses, she is familiar with the needs of both technology startups and Fortune 500 giants.

Fortmeyer-Selan brings an impressive list of previous accomplishments to her current role as one of our Chief Marketing Outsiders. As Senior Vice President of Marketing for SunGard Energy, Fortmeyer-Selan executed a turnaround strategy that took the business from a $10 million loss to $10 million in profit in just 18 months amidst a down market. She also created a master brand that unified more than a dozen brands, repositioning the offering with segment-focused solutions that contributed to triple-digit profit growth following the company turnaround. Maintaining her focus on growth, she led analysis, delivered proposals and gave board presentations for business acquisition and sales, as well as establishing successful development teams for the Asian market.

Fortmeyer-Selan's experience in running her own firm  gives her a thorough understanding of business from an entrepreneur’s perspective. She founded Agile Marketing Group in 2001 to assist technology startups and small businesses with strategic marketing and tactical services. As a part-time chief marketing officer or vice president, she guided the branding, product launch, channel development and the search for capital for 20 different mobile application, streaming media, clinical and security startups. 

The creation of growth opportunities through strategic execution and collaboration has been a constant throughout Fortmeyer-Selan’s career. During her four-year tenure at Compaq as Senior Director of Solutions Marketing, she established the company as one of the early leaders in knowledge management. She built teams and channels for the company’s e-commerce, messaging and CRM solutions that generated over $490 million in incremental revenue. The 1990s saw Fortmeyer-Selan applying her product marketing and professional services management skills at NCR Corporation, where she launched major high availability, transaction processing and data management systems. As NCR/AT&T's Assistant Vice President of Global Service Offer Management and European Marketing, Fortmeyer-Selan led two businesses to over $500 million in revenue, co-created a business unit and consistently achieved the company's aggressive growth targets.

 Fortmeyer-Selan began her career as a commodities analyst at an investment management firm. Here she discovered her affinity for developing businesses and moved to the technology sector, where she initiated industry marketing and opened two markets for a small computer company.

Fortmeyer-Selan completed graduate studies in Business Administration at California State University, Fullerton and in Mathematics at the University of California, Irvine. She holds a BS degree in Mathematics from Kansas State University, where she graduated magna cum laude, and a Mini MBA degree in Global Business from the AT&T School of Business.