Creating new excitement, energy and revenue streams from venerable consumer staple products requires a fearless approach to marketing in which conventions are challenged, paradigms are shifted and innovations are embraced.
In a career that has spanned generations, continents and technologies, Simon Waldron has been the mastermind behind the construction, reinvention and growth of some of the world’s best-known and beloved brands. Many of the products we have known for generations – consumer goods in the food, health & beauty and children’s toys and entertainment verticals – have enjoyed a renaissance thanks to Simon’s intimate knowledge of what it takes to build a first class business and marketing strategy.
Simon has led new brand launches, brand turnarounds and re-stages as well as building new revenue streams for companies like Quaker Oats, Campbell Soup, Henkel and most recently, Mattel, where he was Vice President, Global Marketing for the Wheels Division.
Simon espouses a theory – backed by tangible results -- that market success is best achieved through a formula that combines great strategy, world-class product execution and unflinching attention to detail with regard to clear product benefits and the ‘reason to choose’. Skilled in creative communications, Simon has extensive knowledge in where, how and when to cultivate a connection with to the audience to build acquisition and retention.
Regardless of the size of the division or company with which he is associated, Simon quickly earns the respect of those who engage his services. Able to deftly manage cross-functional interests, Simon enjoys the challenge of developing high-performing teams that can research, prototype, manufacture, communicate and sell – and, thanks to his multi-national world view and experiences, can often bring a global and regional perspective to any engagement.
Those who have celebrated successes as part of a Simon Waldron-led team say that Simon is most revered for his ability to lead while empowering each team member – giving everyone in the organization the right tools and environment in which to succeed.
“Simon Waldron was fantastic! He is knowledgeable, practical, insightful, helpful, inspiring, and he fit our organizations's culture well. Great follow up and provided wonderful work.”
Marchelle Sellers, Executive Director, Mending Kids
“Fresh eyes that greatly helped our marketing efforts. Offers continued support”
Kamran Jahangard, National Sales Director, Z-Tronix