Tom Fritz is a proven team-oriented business leader who cultivates commitment to achieving company goals and has a prosperous record of building businesses from startups to Fortune 500 brands in numerous industries.
With diverse experience working in outdoor apparel & equipment, pre-school & youth toy, food & beverage, household product and chemical companies ranging from 50 employees to 50,000 employees, Tom has found success in bringing teams together and leading them to collectively achieve extraordinary business results. He has demonstrated leadership in both high growth product innovation-driven businesses and highly competitive market share battle businesses. He has also successfully grown challenger brands in resource-thin environments.
Before joining Chief Outsiders, Tom served as Vice President of Global Marketing for Marmot Mountain in the outdoor apparel and equipment industry. There he either rebuilt or built from the ground up all strategic marketing programs since 1998. He led all marketing communication channels for Marmot including online, content, catalog, social media, print/digital/TV advertising, product integration, sponsorship, events, trade shows, e-commerce & retail stores. The company grew almost seven-fold during Tom’s tenure.
Prior to Marmot, Tom was Vice President of Marketing and Product Development for startup toy company Yes! Entertainment. There he created and sold millions of Yak Baks, a revolutionary youth digital recording device in the mid-90s, as well as more than 25 other products/brands of youth electronic toys oriented towards learning and constructive play.
Tom’s work at Nestle as Business Director of Nestea and as Director of Marketing and Sales at Spreckels Sugar Company was focused on business growth through new product development and new market cultivation.
Tom has unique experience working in both highly functional organizational environments and fairly dysfunctional environments. Having worked on “both sides of the fence” enables him to bring key insights to companies looking to grow their businesses but lacking alignment throughout the organization.
Having spent 18 years coaching 65 teams in Little League baseball, recreational youth soccer and YMCA basketball, Tom has lived, taught and learned through the concepts of positive coaching and team-building. He also sits on the board of a non-profit organization called the dZi Foundation, working in partnership with remote communities in Nepal to create lasting improvements in their quality of life.
Tom is based in Santa Rosa, an hour north of San Francisco in the Bay Area of California. He holds a B.S. degree in Agricultural Business from the University of Illinois in Champaign, Illinois and an MBA in Brand Management from Northwestern University’s Kellogg Graduate School of Management in Evanston, Illinois. He spends a fair amount of time on mountain bikes, road bikes, stand up paddle boards and in kayaks, when he’s not working of course.