Demand Gen Readiness
Index Results

Limited visibility; no share of voice tracking; inconsistent content 

No automation; basic email only; no lead scoring or nurture tracks 

No funnel visibility; sales and marketing operate separately 

No dedicated roles; limited budget; tactical focus only 

Content calendar exists; SEO started; brand guidelines emerging 

Marketing automation started; basic nurture; manual lead scoring 

Some funnel metrics; handoff process defined but inconsistent 

Campaign manager in place; allocated budget; growing exec support 

Strong content engine; thought leadership; competitive positioning 

ABM emerging; lead scoring refined; CRM + MA integrated 

Shared pipeline metrics; attribution in place; regular reviews 

Director/VP owns demand gen; exec sponsorship; business case budget 

Category leadership; AI-enhanced content; dominant share of voice 

Full-funnel automation; predictive scoring; AI personalization at scale 

Revenue intelligence; multi-touch attribution; predictive forecasting 

C-suite aligned; ROI-driven budget; cross-functional excellence