About Adriana

Strategy and brand management leader Adriana Lynch has more than 20 years of global experience in the consumer products, healthcare, skin care, leisure, hospitality, and food industries. She joins Chief Outsiders as a fractional CMO after serving in roles as Director of Strategic Brand Management at The Walt Disney Corporation, VP of Family Meals and
Multicultural Marketing at ConAgra Foods, and CEO of the HearAid Foundation. Her brand positioning and international experience led her to work with well-known brands such as Pillsbury, Haagen-Dazs, and Disneyland Resort, where she utilized her deep knowledge of Latin culture, cultural consumer needs, and consumer behavior to move into new markets, launch new products, and maximize revenues. Lynch is a Harvard Business School graduate and speaks fluent
English, Spanish, and Portuguese.

Executive Marketing Experience

  • CEO, HearAid Foundation
  • SVP & CMO, Isagenix
  • SVP & CMO, Arbonne International
  • SVP Marketing & Corporate Communications, St. Joseph Health System
  • VP of Family Meals & Multicultural Marketing, ConAgra Foods
  • Director of Strategic Brand Management, The Walt Disney Corporation

Education

  • Digital Marketing Analytics, Massachusetts Institute of Technology
  • MBA, Harvard Business School
  • B.S. Business Administration with concentrations in Marketing and Finance, Fundaçao Getulio Vargas, Sao Paulo, Brazil

Expertise

Industry Experience Specialties
  • Hispanic / Multicultural Marketing
  • Market/Consumer Insight
  • Go-to-Market Strategy
  • Positioning & Messaging
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