About Ahmet

Ahmet Abaci has a demonstrated track record of defining customer-centric strategies for improved growth, with noted successes for apparel, sporting goods, healthcare products, pharmaceuticals and consumer products companies. Working with Abaci, Chief Outsiders’ clients can leverage his expertise that combines the innovativeness of challenger brands with the discipline of blue-chip global companies to deliver step change in performance. An experienced global marketing executive, Ahmet believes in the power of strong brands for financial health. He collaborates with teams to uncover big ideas, turn them into meaningful new products or services, and execute authentic brand plans.

Executive Marketing Experience

  • VP Brand Strategy & Product Marketing, Spalding / Dudley / AAI
  • VP Marketing, Mizuno USA
  • VP Marketing Americas Region, SSL International (Reckitt Benckiser)
  • Global Director of Strategy, Bausch & Lomb
  • Global Marketing Director, Kimberly-Clark Corporation


  • MBA, University of Rochester
  • BS, Industrial Engineering, Boğaziçi University


Industry Experience
  • Healthcare
  • Manufacturing
  • Sporting Goods
  • Sports Technology
  • Footwear
  • Apparel
  • Growth Strategy
  • Market/Consumer Insight
  • Go-to-Market Strategy
  • E-commerce
  • Product Innovation
  • Channel Strategy
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