About Allison
Allison works with consumer-packaged goods, food service, retail, digital, and service marketing companies to accelerate revenue growth via major strategic initiatives. A go-to-market expert with experience leading sales, innovation, and strategy, Allison drives P&L improvement with strategic, visionary, and agile leadership, persuasive communication, and committed people development. With 25 years of experience spanning start-ups to multi-billion-dollar global companies, she successfully launches new products and refreshes brands as an agile and passionate change agent.
Executive Marketing Experience
- Interim VP of Marketing, Face Reality Skincare
- SVP, Demand Creation, f’real foods, Rich Products Corporation
- SVP, Marketing, Sales, Product Development & Innovation, f’real foods
- CMO, Boardwalk Frozen Treats
- VP, Marketing, 24 Hour Fitness
- Senior Director, Category Marketing, Walmart.com
- Brand Director, Skinny Cow Ice Cream, Nestlé Frozen Snacks, Dreyer’s Grand Ice Cream (Nestle USA)
Education
- MBA, Marketing, Duke University
- BA, Public Policy Studies, Duke University
Expertise
Industry Experience
Specialties
- Brand Strategy/Refresh
- Go-to-Market Strategy
- Positioning & Messaging
- Sales Strategy
- Customer Support
- Demand Generation
- Product Innovation
- Market and Consumer Insights
- Growth Strategy