About Allison

Allison works with consumer-packaged goods, food service, retail, digital, and service marketing companies to accelerate revenue growth via major strategic initiatives. A go-to-market expert with experience leading sales, innovation, and strategy, Allison drives P&L improvement with strategic, visionary, and agile leadership, persuasive communication, and committed people development. With 25 years of experience spanning start-ups to multi-billion-dollar global companies, she successfully launches new products and refreshes brands as an agile and passionate change agent.

Executive Marketing Experience

  • Interim VP of Marketing, Face Reality Skincare
  • SVP, Demand Creation, f’real foods, Rich Products Corporation
  • SVP, Marketing, Sales, Product Development & Innovation, f’real foods
  • CMO, Boardwalk Frozen Treats
  • VP, Marketing, 24 Hour Fitness
  • Senior Director, Category Marketing, Walmart.com
  • Brand Director, Skinny Cow Ice Cream, Nestlé Frozen Snacks, Dreyer’s Grand Ice Cream (Nestle USA)

Education

  • MBA, Marketing, Duke University
  • BA, Public Policy Studies, Duke University

Expertise

Industry Experience Specialties
  • Brand Strategy/Refresh
  • Go-to-Market Strategy
  • Positioning & Messaging
  • Sales Strategy
  • Customer Support
  • Demand Generation
  • Product Innovation
  • Market and Consumer Insights
  • Growth Strategy
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