About Anka

Anka works with financial services, technology, SaaS, travel, and retail companies to drive topline growth, scale and product differentiation through integrated marketing programs, analytics, and holistic go-to-market strategies. With over 25 years of experience within start-up and Fortune 500 companies, Anka has proven success in leading B2B, B2C and B2B2C marketing teams while connecting the efforts of sales, product, engineering, and operations. Anka has deep expertise in customer loyalty/CRM, cards, payments technology, SaaS/Cloud-based solutions, and eCommerce. With extensive marketing and digital experience in Africa, Asia-Pacific, Europe, Middle East & North America, Anka has led numerous market expansions; and has successfully created and optimized marketing organizations globally. Anka continues to advise senior leadership in early-stage ventures and has experience working in PE/VC-backed companies.

Executive Marketing Experience

  • SVP, Customer, Content & Products, Red Ventures (TPG)
  • VP, Loyalty & Cobrand Cards, Gap Inc.
  • Interim Vice President & GM, Demand, Brand & Digital, Apptio, Inc.
  • Head of Product Marketing, Microsoft 365 Enterprise, Microsoft Corporation
  • General Manager, Consumer Payment Products, Amazon Company, LLC
  • VP, Customer Marketing, Loyalty & Digital Products Asia-Pacific, Marriott International
  • Head of International Rewards & Platforms, American Express Company


  • MBA, Strategic Management, Economics, Marketing Management, and International Business, The University of Chicago Booth School of Business
  • International Management Program, International Business, Economics, Organizational Behavior, The London School of Economics and Political Science (LSE)
  • BA, Political Science, Economics, University of Chicago


Industry Experience
  • eCommerce
  • Retail
  • Industrial/Manufacturing
  • Product Marketing & Launch
  • Go-to-Market Strategy
  • Loyalty Marketing
  • Loyalty Programs & Customer Experience
  • Digital Marketing
  • Demand Generation
  • Brand Positioning & Messaging
  • Data Warehousing/Analytics
  • International Expansion
  • Sales/Marketing Automation/MarTech
  • Content Development
  • Strategic Partnerships
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