About Atul

Atul Minocha is a strategic marketer with proven expertise in marketing makeover across a broad range of industries and geographies. He achieves these goals by focusing on the end-customer and integrating this with his expertise in brand positioning, pricing, channel management and product management. He believes sustained marketing success for an organization is achieved when the entire organization understands the marketing message and when the marketing function integrates well with other functions within an organization. Atul has experience in automotive, industrial, medical equipment and devices, technology, services, hospitality, clean energy and financial services industries. He has lived and worked in Asia, Europe and the Americas. In addition to being a CMO at Chief Outsiders, Atul teaches marketing and other business courses at a liberal arts college in Lake Tahoe.

Executive Marketing Experience

  • President, AuntMinnie.com
  • VP & CMO, Kodak Health Imaging
  • VP & CMO, Smith & Nephew Orthopedics
  • GM, Covance Cardiac Safety Services
  • Director of Product Management, Honeywell Automotive
  • Senior Marketing Manager, Cummins Power Generation
  • Marketing Manager, Toyota


  • B.Tech. in Mechanical Engineering from the Indian Institute of Technology, Delhi
  • MBA from Yale University


Industry Experience Specialties
  • International Expansion
  • Organization Design and Optimization
  • Pricing Strategy
  • Go-to-Market Strategy
  • Positioning & Messaging
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