About Aurora

Aurora works with B2B and B2C eCommerce, hospitality, retail and consumer products companies to grow revenues by building demand via breakthrough strategies and actionable execution plans. An energetic, global brand leader, strategist and marketing expert, she creates positive category disruption, emotional brand connections and experiences that drive loyalty and connection to community. A classically trained brand marketer, Aurora is known for brand building and translating analytics into targeted and creative messaging and customer experience to deliver revenue growth.

Executive Marketing Experience

  • SVP, Brand Marketing, Bluestem Brands, Inc.
  • VP of Global Branding, Carlson Rezidor Hotel Group
  • VP of Marketing, Christopher & Banks Corp.
  • VP of Corporate Development/Innovation, VP of Marketing, The Musicland Group, Best Buy
  • Director of Brand Management, Best Buy
  • Director of Marketing, Supervalu, Inc.
  • Brand Management, Procter & Gamble


  • MBA, University of Minnesota
  • B.A. Zoology, Miami University


Industry Experience Specialties
  • Omni-Channel Marketing
  • Brand Strategy/Refresh
  • Positioning & Messaging
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