Beth Somplatsky-Martori Headshot

Beth Somplatsky-Martori

Partner, Chief Outsider

About Beth

A strategic marketer, who operates at the nexus of technology, innovation and creativity, Somplatsky-Martori derives immense satisfaction from increasing businesses’ top and bottom lines through organic and acquisitive growth. She has specialized in differentiating brands, products, and pricing within the same category across multiple and complex distribution networks. Somplatsky-Martori is equally adept at product and brand management. She has guided numerous successful marketing programs including new product development, product life cycle management, positioning, branding, consumer and customer segmentation, traditional and new media, promotion, market research and analysis, and category management.

Executive Marketing Experience

  • VP of Marketing and CMO, Niagara Conservation Corporation
  • VP of Marketing, Overhead Door Corporation
  • VP of Retail Channel, Jacuzzi Whirlpool Bath
  • VP of Strategic Marketing, Compass Home
  • Sr. Director of Strategic Marketing, Philips Lighting Company
  • Director of Consumer Marketing, Philips Lighting Company


  • BS Industrial Engineering, The Pennsylvania State University
  • BS Mineral Economics, The Pennsylvania State University
  • MBA, The Wharton School of the University of Pennsylvania


Industry Experience Specialties
  • Omni-Channel Marketing
  • Market/Consumer Insight
  • Product Innovation
  • Channel Strategy
Ready to get more done? Let's talk