About Beth

With more than 25 years of experience as a trusted consultant, executive, and marketer, and with an early business foundation in finance and operational executive appointments, Beth VanStory delivers cutting-edge insights that power business growth. VanStory was the catalyst behind the successful launch of Office Depot’s website – which reached profitability in the first year and earned multiple awards during her reign. VanStory also helmed online used car retailer iMotors, helping the company achieve $62.5 million in Series E funding; and has provided guidance as a board member of shop.org, Michaels Stores and Phthisis Diagnostics.

Executive Marketing Experience

  • Chief Thinker and Consultant, Thinkout
  • CEO, CMO, and Board Member, AutoSquad
  • Advisory Board Member, MomMade Foods
  • Board Member, Michaels Stores
  • President, iMotors
  • VP/GM, OfficeDepot.com
  • VP/GM, New Media, The Weather Channel


  • MBA, J.L. Kellogg School of Management, Northwestern University
  • B.S., McIntire School of Commerce, University of Virginia
  • Associate Certified Coach, International Coach Federation
  • Strategic Retail Management, Harvard Business School


Industry Experience Specialties
  • Digital Marketing
  • Omni-Channel Marketing
  • Leadership & Team Coaching
  • EOS
  • Positioning & Messaging
  • Digital Transformation
  • Channel Strategy
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