About Bill

Growth strategy, demand generation, and customer management executive Bill DeWitt comes to Chief Outsiders after years of experience and achievement at leading financial institutions such as Bank of America and Wells Fargo. Always a forward-thinker, DeWitt specializes in helping clients uncover market opportunities, crafting and implementing strategic growth plans, and building new channels and products. His marketing philosophy and career successes are rooted in his belief that great companies understand their unique brand promise and live by their pledges across all consumer touch points. In addition to his passion for improving marketing plans, day-to-day business operations, and improving organizational effectiveness, he enjoys remodeling homes and spending time outdoors in his home city of San Francisco.

Executive Marketing Experience

  • SVP, Enterprise Database Marketing at Wells Fargo
  • SVP, National Home Equity Marketing at Wells Fargo
  • VP, Marketing Strategic Planning & Analysis at Wells Fargo
  • VP, Marketing & Product Management at Bank of America


Bachelor of Arts in Social Sciences with a concentration in Economics and Business Administration, University of California, Berkeley


Industry Experience Specialties
  • Growth Strategy
  • Market/Consumer Insight
  • Demand Generation
  • Go-to-Market Strategy
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