About Bill

Bill works with telecom, information technology, life science, and healthcare companies to deliver go-to-market success, profitably growing their business up to 40% per year. A senior technology executive with 30+ years in innovative marketing, product management, sales, and strategic operations, he applies his passion for technology to helping technology companies achieve profitable, sustainable growth. Bill works with multi-billion-dollar businesses using his consistent track record of go-to-market success.

Executive Marketing Experience

  • President, A2CMO LLC
  • SVP and CMO, LLamasoft Inc.
  • CMO, VP Sales, XIFIN Inc.
  • VP, Global Marketing and Corporate Development, Accelrys Inc.
  • Director, Strategy and Planning, IBM, Inc.
  • Director, Developer Product Marketing, Rational Software
  • Director, Product Marketing, ObjecTime Limited
  • Director, Marketing & Sales, Network Enhancement Products Division, Mitel Corporation


  • Electronic Engineering, Algonquin College of Applied Arts and Technology


Industry Experience Specialties
  • Growth Strategy
  • Go-to-Market Strategy
  • Positioning & Messaging
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