Carol works with professional services, financial, telecom, media, and marketing solutions companies to transform businesses, drive revenue, and exceed P&L growth targets. Carol blends the combination of functional and leadership skills formed in blue chip companies with an action-oriented pragmatic mindset. A business strategist, martech expert and storyteller with a deep belief in delivering outstanding customer experiences, Carol leads teams to build and support client-driven solutions, expertly leveraging and optimizing digital channels to deliver growth.
Executive Marketing Experience
- CMO, ALM Media
- SVP Marketing, qbeats, Inc.
- Managing Director, Client Services, HNW, Inc.
- VP, Marketing, LexisNexis – Reed Elsevier
- Global B2B Marketing Strategic Planning, MasterCard Worldwide
- US Customer Marketing Group Head, MasterCard Worldwide
- GM, CALLATT and AT&T TeleConference
- Division Manager, AT&T Acquisition Marketing
- BSBA, Marketing, Magna Cum Laude, West Virginia University
- Graduate: AT&T Advanced Management Program
- Graduate: Reed Elsevier Business Leadership Program
- Pragmatic Marketing Certified
- B2B Media/Marketing Solutions
- Governance, Risk, and Compliance
- Growth Strategy
- Sales/Marketing Automation/MarTech
- Recurring Revenues/Subscriptions