About Carol

Carol works with professional services, financial, telecom, media, and marketing solutions companies to transform businesses, drive revenue, and exceed P&L growth targets. Carol blends the combination of functional and leadership skills formed in blue chip companies with an action-oriented pragmatic mindset. A business strategist, martech expert and storyteller with a deep belief in delivering outstanding customer experiences, Carol leads teams to build and support client-driven solutions, expertly leveraging and optimizing digital channels to deliver growth.

Executive Marketing Experience

  • CMO, ALM Media
  • SVP Marketing, qbeats, Inc.
  • Managing Director, Client Services, HNW, Inc.
  • VP, Marketing, LexisNexis – Reed Elsevier
  • Global B2B Marketing Strategic Planning, MasterCard Worldwide
  • US Customer Marketing Group Head, MasterCard Worldwide
  • GM, CALLATT and AT&T TeleConference
  • Division Manager, AT&T Acquisition Marketing

Education

  • BSBA, Marketing, Magna Cum Laude, West Virginia University

  • Graduate:  AT&T Advanced Management Program

  • Graduate:  Reed Elsevier Business Leadership Program

  • Pragmatic Marketing Certified

Expertise

Industry Experience
  • B2B Media/Marketing Solutions
Specialties
  • Growth Strategy
  • Sales/Marketing Automation/MarTech
  • Recurring Revenues/Subscriptions
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