About Carol

Carol works with healthcare, beauty, food, household products, retail, and e-commerce companies to deliver transformational growth and bottom-line impact through envisioning the future and the path forward. A pragmatic innovator adept at working with leaders in fast-paced entrepreneurial and established businesses, Carol ignites brands by building successful and differentiated marketing and sales programs based on deep customer, market and business insights. Solution focused, she has a unique ability to align and energize varied constituencies to deliver strong and positive outcomes.

Executive Marketing Experience

  • CEO, Out-Wit, LLC
  • SVP Marketing and Corporate Communications, NorthShore University HealthSystem
  • VP, Absolutdata
  • President, Innoventure Partners
  • VP Market Development and Business Development, Comscore
  • EVP, Marketing Intelligence Services, Paragren Technologies
  • EVP Regional Manager for Client Service, Analytics & Testing, Information Resources


  • MBA, Columbia Business School
  • MPH, Columbia University
  • BA, Psychology, University of Rochester


Industry Experience
  • Syndicated Research Services
  • Brand Strategy/Refresh
  • Go-to-Market Strategy
  • Product Innovation
  • Messaging
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