Carrie works with industrial, manufacturing, consumer brands, hospital and healthcare enterprises to transform their brands and go-to-market positioning, creating exceptional customer engagement and value by maximizing long term profitability. Specializing in complex B2B2C value streams, Carrie leverages every tool at her disposal,transforming brands to target every opportunity within the value stream, creatingvisionary and innovative product roadmaps, launchingdisruptive commercialization programmingand delivering high value through advanced sales team enablement. An enterprise-wide strategic business partner and channel partneradvocate, she builds immersive customer transformation programming based on world-class marketing tenants, ensuring all fourmarketing bases (I.e., insights, brand, product and channel) are working seamlessly to unlock exponential growth. Carrie orchestrates all marketing attributes to createhighly impactful programming andmaximize long-termprofitability.Leveragingemerging media and digital disruptors,Carrieunlocks new opportunities inthe B2B2C market, propelling growth by bringing leading go-to-market strategies to highly competitive national and global brands.
Executive Marketing Experience
Chief Marketing Officer, Vice President of Marketing, The MetroHealth System
Vice President of Marketing, Channel, The Sherwin-Williams Company
Vice President of Marketing, Brand, Product, Channel, Dorma+Kaba
Vice President of Marketing, Brand, Product, Channel, Stanley Black & Decker
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