About Carrie

Carrie works with industrial, manufacturing, consumer brands, hospital and healthcare enterprises to transform their brands and go-to-market positioning, creating exceptional customer engagement and value by maximizing long term profitability. Specializing in complex B2B2C value streams, Carrie leverages every tool at her disposal, transforming brands to target every opportunity within the value stream, creating visionary and innovative product roadmaps, launching disruptive commercialization programming and delivering high value through advanced sales team enablement. An enterprise-wide strategic business partner and channel partner advocate, she builds immersive customer transformation programming based on world-class marketing tenants, ensuring all four marketing bases (I.e., insights, brand, product and channel) are working seamlessly to unlock exponential growth.  Carrie orchestrates all marketing attributes to create highly impactful programming and maximize long-term profitability.  Leveraging emerging media and digital disruptors, Carrie unlocks new opportunities in the B2B2C market, propelling growth by bringing leading go-to-market strategies to highly competitive national and global brands. 

Executive Marketing Experience

  • Chief Marketing Officer, Vice President of Marketing, The MetroHealth System 
  • Vice President of Marketing, Channel, The Sherwin-Williams Company 
  • Vice President of Marketing, Brand, Product, Channel, Dorma+Kaba 
  • Vice President of Marketing, Brand, Product, Channel, Stanley Black & Decker 
  • Director of Marketing, Stanley Black & Decker 
  • Senior Director, Marketing, Channel, Ingersoll Rand 
  • Vice President Of Marketing, Mainstreet 

Education

  • Master of Fine Arts, West Virginia University
  • Bachelor of Science, Ball State University

Expertise

Industry Experience
  • Construction
  • Retail
  • Wholesale
  • Education
  • Distribution
  • Health & Wellness
  • eCommerce
Specialties
  • Omni-Channel Marketing
  • Growth Strategy
  • Go-to-Market Strategy
  • Channel Strategy
  • Product Innovation
  • Direct Marketing
  • Sales Growth
  • Market Penetration & Growth
  • Competitive Strategy
  • Brand Strategy/Refresh
  • Demand Generation
  • Pricing Strategy
  • Positioning & Messaging
  • Digital Transformation
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