About Christa

Christa works with B2B, B2C, technology, SaaS, healthcare, consumer goods and professional services companies to identify new market opportunities, develop new products and generate demand. Executing successful go-to-market and brand strategies for Fortune 100 businesses, Christa leads new product launches and product repositioning, while delivering marketing insight and technologies that drive demand. She is experienced in sales funnel, lead conversion, and
digital marketing. Her recent efforts include launching over 8 new products with cutting-edge marketing and sales pipeline approaches that generated millions of dollars in additional sales revenue.

Executive Marketing Experience

  • VP of Marketing, Product Development, UPS, The UPS Store
  • SVP of Marketing,  Culture Partners (formerly Partners In Leadership)
  • AVP Marketing for The Forbes School of Business and Technology, University of Arizona Global (Formerly Ashford University)
  • Director of Global Marketing and Sales, Rhino Linings
  • Principal, The Strategen Group, LLC
  • Associate Director, The Ohio Academy of Science
  • Faculty - Marketing, Sales, Technology Management, PR, University of Phoenix


  • BA, Chemistry, Virginia Tech
  • MBA, University of Phoenix
  • Graduate:  Material Science Engineering, University of Minnesota
  • Graduate:  Electrical Engineering, University of Houston
  • Executive Education, Harvard Business School
  • Certificate: AI – Business Strategy Implications, MIT
  • Certificate – GCP – Introduction to Clinical Trials and Drug Development
  • Certificate:  Professional Designation in US Medical Device Regulatory Affairs
  • ATD Licenses – Change Management and Leadership Development


Industry Experience Specialties
  • Digital Transformation
  • Market Penetration & Growth
  • Sales/Marketing Automation/MarTech
  • Demand Generation
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