About Craig

Craig works with VC- and PE-backed SaaS, financial services, energy, education, technology and legal B2B companies seeking organic or acquisitive next-phase growth and profitability. A hands-on, senior marketing, strategy and revenue growth executive, Craig builds, scales, and rapidly grows businesses via pragmatic, actionable, and measurable strategies and go-to-market initiatives. He achieves consistent revenue and earnings growth by leveraging his understanding of complex markets, identifying new opportunities, and building market-leading solutions and deployment strategies.

Executive Marketing Experience

  • EVP and CMO Global Marketing and Strategy, Merrill Corporation
  • General Manager and SVP, CEC
  • CMO, Paisley
  • CMO and SVP of Strategic Alliances, HighJump Software, A 3M Company
  • Board of Directors, Ecova (an Insight Venture Partners portfolio company)
  • Board of Directors, Tongal (an Insight Venture Partners portfolio company)

Education

  • University of Minnesota, Carlson School of Management
  • Harvard Business School

Expertise

Industry Experience
  • Legal
  • Property Service
Specialties
  • Growth Strategy
  • Market Penetration & Growth
  • Go-to-Market Strategy
  • Revenue Planning
  • Positioning & Messaging
  • Sales and Marketing Integration
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